Tom Antion: Audience Dynamics

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Tom Antion At "The Sicilian Mentor Bootcamp"

Maurice DiMino – The Sicilian Mentor presents his three day boot camp:

“Presentations that Sell
Boot Camp”

How to Kill from the Stage with a Profitable, Passionate and Powerful presentation for your product, service or charity

October 22 – 24, 2010

Featuring His Special Guest Speakers

Tom Antion
Great Internet Marketing
How to Use the Internet as a Money generating Machine

Craig Duswalt
The RockStar System for Success
How to Achieve RockStar Status in Your Industry

Cheri Tree
Quattro University
How to Speak to the Four Personality Types
in your Audience

Special Early Bird Bonus Session with Tom Antion Thursday, October 21, at 7PM

When:
October 21, 22, 23 & 24, 2010
Thursday, October 21, 2010
Friday, October 22, 2010
Saturday, October 23, 2010
Sunday, October 24, 2010

Where:
Westin LAX
5400 West Century Blvd., Los Angeles CA 90045
Special Room Rates Available

Get the details!

Tom Antion: Speech Topics

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Public Speaking: False Guest Speaker Gag

One of my favorite gags is the false guest speaker. The length of the bogus
speech is easy to vary to suit your program. Some speakers have a canned act
and speak on a generic topic like stress reduction. They then go off on bizarre
tangents to the point of lunacy until the joke is revealed.

A better version includes a presentation that is customized for the group. An
insider or accomplice provides industry buzzwords and authentic issues so the
speech starts off in a believable and relevant fashion. The speaker then rambles
off on unrelated topics that are weaved into the real information to lead the
audience down the path to bewilderment.

Really good speakers open up the microphone for a question and answer
session in which they ad-lib or give pre-written comical answers to expected or
planted questions.

The speaker doing an impostor routine has to be ready for anything. One
thing to avoid, unless you are really good at ad-libbing, is being pinned down
before the program on questions you couldn't possibly answer. To avoid this
situation, I usually rush into the in-progress meeting carrying my luggage as if
my plane was late. Then I let them have it. The downside to this type of entrance
is that you do not have a chance to check the room setup and microphone before
you go on. Make it clear to the meeting planner how important these items are
if you decide to try this gag.

Get 30 days of public speaking training for only $5.00!

Tom Antion: CARE Speakers Tour

The C.A.R.E. Speakers Tour was a great success! Tom, Barbara, Craig and Glenn showed the audience a great time and a lot of fun was had by all. Here's a pic from the Santa Clarita event on 8/5/2010:

We hope that Tom and his friends have many more of these life changing events in the near future and it turns into a national tour. Leave your comments below to lend your thanks and support.

Tom Antion: Room Set Up Tips

Tom has done many talks in settings where meals are part of the program.


ROOM SET-UP (Many of these tips work whether food is being served or not)

Avoid spacing round tables widely apart in an attempt to fill the available space. Distance makes
audience involvement and participation much more difficult. A better idea would be to space the tables
as close together as practicable (allowing enough room for comfortable waiter and waitress
movement). Empty room space could be filled with a decorative divider of some sort.

Avoid a great distance between the head table/dais/speaker area and the first row of tables. Again,
distance is a great barrier to interaction.

Try to set the head table/speaker area on the long side of the room. This means that the back row
participants will be closer to the speaker than if you set the head table/speaker area on the short side of
the room (participants will feel they are really far from the action).

Consider allowing the speaker an option of speaking areas. Many top speakers can do a better job
if they are not confined behind a head table and/or lectern. Most audiences like being closer to the
speaker too. To accomplish this, place extra chairs near the front of the room to be used by the head
table participants after dinner (of course, this would depend on your overall program). You would not
want them seated behind the speaker during the program. Set head table back from the front of the
podium. Speaker can perform in front of the head table.

Set buffet tables far to the side or on the opposite end from the speaker area. If someone goes back
for late seconds or arrives late, he or she will not be disruptive.

Discourage use of doors anywhere near the head table/speaker area.

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Tom Antion: Powerpoint Music

I hope you don't think your powerpoint music is the dynamic part of your
presentation. I want you to be great whether you have presentation
visuals or not.

http://www.AmazingPublicSpeaking.com

$5.00 30 day trial with over 250 public and professional speaking videos.

Tom Antion: Business Presentations

If you want to get raises and promotions and win big contracts, then
this is the video for you. You can also become a professional speaker.

http://www.AmazingPublicSpeaking.com

$5.00 30 day trial with over 250 public and professional speaking videos.

Tom Antion: Professional Speaker Marketing Strategies

Learn a great way to market yourself as a paid professional speaker that
requires no cold calling.
http://www.AmazingPublicSpeaking.com

$5.00 30 day trial with over 250 public and professional speaking videos.

TomAntion: Alex Carroll Radio Publicity Teleclass!

Upcoming TeleSeminar

Telephone Bridge Space is Limited

Wednesday, May 19th, 2010 9:00 PM Eastern Time USA
(Can't make it? The first 200 to register get the CD and the shipping is FREE)

"Get Rich & Become Famous Being A Guest On Big Radio Shows"

Tom Antion & Alex Carroll



=> Alex is one of the world’s leading experts on radio
publicity. The numbers speak for themselves.

=> Over the past 10 years he has been a guest on more than ONE
THOUSAND radio shows (1,246 to be exact),

=> Captured well over $4,500,000 in free radio airtime, and

=> Generated more than $1,500,000 in orders directly from
listeners

... all without spending a DIME on advertising and rarely
leaving the comfort of his own home.

Numerous major radio hosts have lauded him as the most popular
guest in their history.

Some have cancelled Hollywood Celebrities just to make room
for him.

Dozens have had him back on their shows again & again.

Alex will show you exactly how to extract a mother lode from the
radio publicity gold mine. It doesn’t matter whether you’re
selling seminars, books, products, services, newsletters, a
website, a cause, or a campaign

. . YOU TOO CAN GENERATE A FORTUNE in radio publicity.

Alex will share secrets like:

1.How he makes as much as TWO THOUSAND DOLLARS A MINUTE on the radio

2.(3) keys to landing interviews on the Super Stations (ones with
HUNDREDS OF THOUSANDS and EVEN MILLIONS of listeners)
while avoiding the little ones

3. How to get booked as a guest even if your topic is boring

4. Why a station’s wattage and market rankings are TOTALLY
MEANINGLESS

5. Getting credentials to get you on the air, even if you’re a
nobody

6. How to create a press kit that will make producers BEG to have
you as a guest on their show

7. The 2 types of credentials and which one producers prefer
almost every time

===========

I've heard Alex do this 7 or 8 times and he always comes through
with all the information he promises . . . and more.

===========


8. How to get the radio station’s receptionist to work for you,
FREE

9. How to get radio hosts to BOOK YOU ON DOZENS OF OTHER SHOWS

10. Three secrets to getting invited back as a repeat guest …
over and over again. VIRTUALLY NOBODY DOES THIS

11. A foolproof technique for JAMMING the radio station’s phone
lines and why they love it so much

12. The 2 best days of the week to do interviews and why

13. A simple gimmick that costs LESS THAN A NICKEL, that can
TRIPLE your response rate OVERNIGHT

14. The ONE SECRET that will get you more radio interviews than
ANYTHING ELSE. It’s SO SIMPLE and yet SO FEW people do it.


===========

I've used these techniques myself . . . and they work

===========


15. How to use OTHER PEOPLES PUBLICITY to get YOU booked as the guest

16. A very simple trick to get the host to ask you the questions
you want to talk about. It works MORE THAN 95% of the time.

17. A clever way to get the radio host to keep promoting you,
WEEKS AFTER YOU’RE GONE

18. The secret to getting your interview scheduled in a PRIME
DRIVETIME slot

19. Two reasons why taped interviews should be AVOIDED AT ALL
COSTS

20. The one thing that hosts want from their guests MORE THAN
ANYTHING ELSE. It’s not what you might think

21. Three subtle, BUT ABSOLUTELY CRITICAL keys that send
listeners SCRAMBLING TO ORDER at the end of your interview


===========

What are you waiting for? . . . Be one of the first 200 to
register below

===========


22. How to get huge amounts of PERMANENT FREE ADVERTISING on a radio station’s website

23. How to double the response to your interview by getting a
producer to run "ads" for your interview ... before it even airs!

24. How to get somebody else to book you on radio shows, without
spending tens of thousands on a PR firm

25. The secret trick to getting radio hosts to replay your
interview over and over again.


Telephone Bridge line space is limited and my teleclasses sell
out quickly.

Click here to start getting tons of FREE Publicity

before all the complimentary CDs are gone and did I mention that the shipping is on me?

Radio is great because you can reach around the world doing interviews in your pajamas. I've seen pictures of Alex doing his interviews from bed and then he goes back to sleep while the orders roll in.

If you haven't heard Alex before, you will love him. He's the real deal.

Grab your share of the airwaves now!

Sign up now!

I'll talk to you Wednesday night.

Tom Antion

$29.95 and

the first 200 signups get a free CD of the seminar

Click Here to become a publicity machine

Tom Antion: World's Worst Speech

Make $5500 or more every time you speak!

How to Apply Makeup for High Definition Television Part II

Tom gets Nan, a professional makeup artist, to demonstrate how to apply makeup for high definition television.

Learn to market yourself successfully on the Internet!

Public Speaking: Syndicate Your Articles The Easy Way

How would you like to have your articles regularly read on thousands of Internet sites? Of course you would love it. In the recent past you would have little chance to make that happen easily. Here's why.

You would have to contact the sites to make the deal and then email them an article each week or at any interval you decide upon. Then you would have to hope that each site put the updates on their sites in a timely fashion . . . ha! Fat chance of that happening. Making the deal in the first place would be hard enough because most people that have websites depend upon webmasters to make changes . . . again ha! try getting the average webmaster to respond quickly and regularly. Even if the site owner updated their own site, you are talking about lots of work doing regular updates . . . UNTIL NOW!

Enter an inexpensive piece of software called the "Master Syndicator" http://www.mastersyndicator.com. For about $150.00 you can have this software installed. You write your articles and put them in the supplied web page. Instantly all the sites that have accepted your articles are updated. The sites that use your articles have zero work other than to put one line of code in their website just one time. After that, there is no maintenance.

Just think of the power this brings to your desktop at home. Each deal you make with another website means that all their visitors are being exposed to your ideas, products and services on a regular basis which means money in your bank account . . . lots of money if you play your cards right. You are also providing fresh content for the sites hosting your articles. Everyone wins.

Get 30 days of public speaking training for only $5.00!

Public Speaking: Media Marketing Revisited

Media marketing is really a fun way to market because with the electronic methods of reaching out today, you do not have to face much rejection because your prospects call you.

They call you after being pre-qualified because they have either:
A.) Heard you on the radio,
B.) Seen you on TV,
C.) Read an article "by" you,
D.) Read an article "about" you
E.) Read a comment you were asked to make because you are the "expert" on a particular topic.

Whenever someone calls after having been exposed to you in the media the entire nature of the phone call changes. You are not trying to find out if they need your services, or if they have money. In many cases they call and ask, "do you speak" or "are you available to speak?"

Over the past year I have created much more reference information for you that will make your media marketing efforts much easier to implement. They will also teach you how to be "great" when you appear in the media. Here are my recommendations from some of my CDs:

"Kick Start Your Media Marketing: How to Get Speaking Clients to Call You" by Tom Antion

"Kick Up a Media Storm: How to Get FREE or REALLY CHEAP Publicity" With special guest "The Publicity Hound" Joan Stewart

"Kick the Ears off Your Audience: How to Be GREAT on the Radio" With special guest "The Radio Genius" Joel Roberts

"Kick Through Your Database to Sell Tons of Products & Services on the Radio" With special guest, "Mr. Radio Database" Joe Sabah You can see the complete descriptions of these targeted speaker reference materials at http://www.antion.com/cds.htm

Public Speaking: What Is Your Elevator Speech?

You're in an elevator and in walks the meeting planner you've been trying to reach for a year. You've got 15 seconds to make an impression. What do you say...

"Hi, my name is Stan Smith, I'm a professional speaker." or "Hi, I'm Shirley Jones, I'm a Sales Trainer." or "Hi, my name is Elizabeth Gonzalez, and I'm a success coach."

How far do you think any of these statements will take you?

Do they continue the conversation? Do they get you an appointment? Do they get you any business? NO! NO!! NO!!!

The reason these statements don't get you a response - or any business - is because they're focused on you. What you do. Not what's of interest - or benefit - to the customer.

So What! When you can say "SO WHAT!" after a statement, it's not a benefit. And that's why you're not getting anywhere.

Question: What's the most popular radio station in the US? Answer: WII-FM - WHAT'S IN IT FOR ME!!!

As an alternative, Stan could say: "Hi, my name is Stan Smith, I work with companies helping them improve their customer service. Do you have a quick moment to chat, or may I give you a call at your office."

Shirley could say: "Hi, I'm Shirley Jones, and I work with companies that want to improve their people's performance so they can close more sales and make more money. Do you have a moment?"

Elizabeth could say: "Hi, my name is Elizabeth Gonzalez, I work with companies helping their employees set their priorities and stay focused, so they can grow their business and become more profitable and successful. Do you have a moment?"

BENEFIT STATEMENTS I call these statements BENEFIT STATEMENTS for they focus on the benefits that you offer to your client/customer, as opposed to focusing on what it is you do.

Let me give you another example. This is the bio from one of my books.

Jeffrey J. Mayer is one of the country's foremost authorities on time and business management, [SO WHAT!] and is the author of many best-selling books. [SO WHAT!] He has been featured in The New York Times, USA Today, The Wall Street Journal, Esquire, People magazine, and many other publications. [SO WHAT!]

For years I've used that bio and I wondered why I never got any phone calls.

Today it reads a bit differently: Jeffrey Mayer helps business owners, corporate executives and sales professionals manage their time, set their priorities, and stay focused so they can achieve their goals, grow their business, and be more successful.

And here's another example. A client of mine who does programs on how to find referrals says: "I help sales people learn how to find qualified prospects so they can grow their business and make more money."

A client in the health care industry now says: "My programs help doctors manage their practices better so they can provide better patient care."

If you want to grow your business and get ahead, you've got to have a great Elevator Speech.

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Public Speaking: Have The Audience Write The Humor

Writing custom humor for groups is really tough. I remember the days when I was doing 85 percent humor in my speeches. The customized humor always took the most effort and carried the most risk. One way to beat the system is to have the audience write their own customized humor.

Who knows what's funny to them, better than them?

Break the audience into groups and give them some direction to start. You might ask them to come up with funny book titles based on people in their company (remind them to be kind because we don't want any hurt feelings).

You can give them some to start which will get the mood set and get you some laughs using stock humor before the exercise starts.

Book Titles:

"Secrets to a Happy Marriage" by Bill Clinton

"How to Raise Sober Kids" by George W. Bush

"Why I Hate Florida" by Al Gore

You could have them do Movie Titles, Work Project Titles, Newspaper Headlines, etc.

After they've been working on them for a while have them pick a spokesperson for the group who will recite to the entire audience their five best lines.

You can give out prizes and generally have a lot of fun with this technique.

Get 30 days of public speaking training for only $5.00!

Tom Antion: Certified Speaking Professional

Get 30 days of public speaking training for only $5.00!

Tom Antion: Seating Tips

=> People prefer to sit by aisles. Avoid chairs next to walls.
Audience members will feel trapped.

=> Aisles should get bigger as they get nearer the exits because
they must accommodate more people.

=> Seat for least distraction and best focus on presentation.
Turn off wall sconces behind the presentation. Set away from open
windows, clocks, and entry doors.

=> Even after you have pre-set the seats perfectly, suggest to
audience members, that they adjust their seating slightly for
comfort.

=> Encourage seating in the front of the room by cordoning off
back rows with masking tape, rope, or string, or placing reserved
signs on back tables.

=> Avoid reserving seats through tipping chairs up against
tables. The jutting legs tend to bruise shin bones and trip
audience members.

Trick: Only put out 50-75 percent of the chairs for the expected
number of participants and you will almost always have a packed
house. Stack the rest of the chairs in the back corner of the
room for easy access if needed.

Trick: When you have a choice, opt for a smaller room. This again
gives you a better chance for a packed house.

Learn the best room set up tips for your presentation!

Tom Antion: Copywriting Specifics

If you want to sell more stuff, easier and at a higher price be very specific in your copy so you can push buttons that make people buy.

I wish people would listen to me when I tell them this. I can pretty much guarantee failure when someone tells me they have a success product. They tell me, "Everyone needs this." That may be true, but pretty much nobody is going to buy it unless you write the exact words that push their buttons enough to get them to pull their wallet out and give you money. It's pretty hard to write "exact" "general" words. I sure can't do it.

The first thing you should do is to make up a profile for the exact type of person that you want to respond to your offer. Let's use the success product above as an example and we'll call the product "The Success Wand."

You certainly could put it in your mind that The Success Wand would be great to help any adult or child achieve his/her goals. Let me ask you this. Where would you advertise The Wand? Adult magazines, parent websites, children's websites, women's websites, men's websites? What words would you use to push emotional buy buttons? It's doubtful that the same things that would make a professional man buy, would make a single mom buy. These questions could go on and on and on and you'd have to have an enormous budget just to get started.

Now let's say you picked a targeted audience like doctors. It's an entirely different story. You can write words that specifically push the buy buttons of doctors. You can find exactly the places doctors frequent. You can find the magazines they read. You can find the websites they visit. You can price your product higher because doctors generally have a decent spendable income.

Do you see the difference? Just by picking a target audience you can give this project and infinitely higher chance of making you money.

OTHER WAYS TO BE SPECIFIC

Don't write that your Success Wand for doctors has made many doctors more successful in life and in business.

Write: 97% of the doctors who use the Success Wand twice a week report their income has gone up by at least 32 percent.

Instead of writing, "We have over 1000 satisfied customers" write "We have 1119 satisfied customers in 18 countries."

Make your testimonials specific too. Don't use a testimonial that says, "Tom was really liked by our salespeople." Use one that has specific results like this one, "After Tom's seminar on Creative Use of Email our sales force contacted 37 % more people in 18 % less time which resulted in 12 contracts we would have never landed. -- Now that's productivity."

Be specific in your copy and watch your sales soar.

Tom Antion: Speaking in L.A. March 19-21, 2010

Tom will be speaking in L.A. next weekend for Craig Duswalt's "Rockstar" event:

When: March 19, 20, and 21, 2010

Friday, March 19, 2010 : 8:00 AM - 10:00 PM

Saturday, March 20, 2010 : 8:00 AM - 10:00 PM

Sunday, March 21, 2010 : 9:00 AM - 4:00 PM

Where: Renaissance Hotel — Los Angeles Airport 9620 Airport Blvd.Los Angeles, CA 90045

310-337-2800

Guests include:

Barbara DeAngeles

Tom Antion

Brendon Burchard

James Malinchak

amd special guests:

Glenn Morshower

Eddie Money

Join Tom and all the guests next weekend!

http://www.craigduswalt.com/