Monday, April 30, 2012

Sales Letter Magic: The Better Guarantee

We all love guarantees, right? We want to know that if we don’t like a product we can return it, right? But it is best placed in the text at the bottom of the long page so people aren’t hit in the face with it. If they see the guarantee, they know there is a product for sale when they scan. So they leave. The web is not like a printed advertisement or brochure.

In print that guarantee is important. However, on the web, you want a certain comfort level for the user. You don’t want to scream you’re selling something. Keep it low-key until it is time to close them. This is very important. Guarantee Terminology You want the prospective customer to feel like there is little or no risk to order from you. You also want them to feel like they can return the product without arguing with anyone. Even though you hide the guarantee to begin with, when the prospect is finally exposed to it, the wording must instill confidence. Use terms like:

• Satisfaction guaranteed
• Fully guaranteed
• Unconditional money-back guarantee
• Ironclad guarantee
• No risk trial

Guarantee Length

This is the topic that usually scares marketers to death. You should give a really long guarantee. This technique will help sell proportionately far more products than it will ever stimulate in returns (as long as your product isn't a piece of garbage).

Quite simply, the stronger the guarantee, the more sales you'll make. Long guarantees take the pressure off the purchaser. He/she feels like there is no hurry to evaluate the product immediately. The long guarantee gives the customer plenty of time before the return rights are lost. This reduces their risk and apprehension about making the purchase in the first place.

The secrets to better sales copy starts here...

Friday, April 27, 2012

Public Speaking - Wall Washer Light

Tom Antion explains what a wall washer light is and how it can make your presentation and event a great one.

Wednesday, April 25, 2012

Tom Antion Presentations - Practice Alone

I have a personal rule that I tell a story anywhere from 30 to 50 times before I tell it in a presentation. Really that applies to each part of my presentation whether it is humorous or not. I do the same depth of practice for each bit I use. When you practice parts of your talk that many times, a magical thing happens. All the ums and ahs that may be scattered about seem to disappear. Your volume and confidence increase. Your talk takes on a more conversational nature, which is exactly what you want. The more extemporaneous a talk appears to be, the better it will go over. When you practice this much, you can also get rid of most of those stifling notes that tie you to the lectern.

Another really neat thing may happen when you rehearse a whole lot. You might start to see your notes in your mind. You must become so familiar with the material that you can present it in what appears to be a spontaneous unrehearsed fashion. The only way to get to that point is to rehearse like crazy. I recently did a customized talk for an association. I finished writing it one month in advance so the rest of that month could be spent rehearsing (this doesn't mean I didn't leave room for addition of up-to-the-minute material).

The best public speaking skills training on the web...

Monday, April 23, 2012

Tom Antion: Reputation Management

Learn how a scumbag from Denver tried to bad mouth me and put me out of business but made me millions of dollars instead.

Friday, April 20, 2012

Tom Antion - Question and Answer Sessions

Question-and-answer sessions are great opportunities to show off your sense of humor, get audience participation, and make two powerful closings. Did I say two closings? Yes I did say two closings.

One of the biggest mistakes I see presenters making has to do with the handling of question-and-answer sessions. The presenter does a good program, has a powerful close, opens the program up to questions, answers them well, and then fades off the stage into oblivion. The lack of a second powerful close after the question and answer period could negate much of the impact that was created throughout the program. Make sure you have two good closes whenever there is a possibility of a Q & A session.

OK. Now let's see how we can have some fun. A good way to open up a Q & A session is to say, The last time I opened up for a Q & A session, the first question I got was "What time is it?" or "Can I be excused?" or "Aren't you getting tired up there?" Say anything except the old boring Now let's open it up for questions. To be a fun presenter you must take every opportunity to do something different from the norm.

Tom will pay YOU to read this book...

Wednesday, April 18, 2012

Public Speaking - Take Care of Problems Early

Tom Antion shows you a little problem and what you should be prepared for before you speak.

Monday, April 16, 2012

Animal Lovers Please Comment‏

There is a news story (link below) accepting comments on the TV
Station site and I have included the responsible parties phone
and email addresses.

It has come to my attention that the state of Virginia where I
live has something else to be ashamed of when it comes to

(We've already suffered the shame of being the home of Michael
Vick the vicious, heartless fake-remorse-to-get-sympathy-and-his-
multi-million-dollar-contract-back dog
fighter, moron jock.)

Now, we have to suffer the shame of the University of Virginia
refusing to stop medical students practicing procedures on cats.

Talk about a landslide of people against them....and they still
defend their BS old school don't-tell-us-what-to-do ways.

95% of other medical schools use very advanced simulators which
are deemed by every reputable institution on earth as far better
to train on than cats which in no way resemble human babies.

Here are three people representing the University. They are all
going to here from me.

John Kattwinkel, Professor of Pediatrics....Interesting his name
starts with Katt, but anyway he looks to me like he would prefer
to be driving a model T Ford rather than taking advantage of
today's superior technology

Phone: (434) 924-5428
Fax: (434) 924-2816

Sandy Feldman, Attending Veterinarian ...This guy looks sleazy to
me and like he's just trying to protect his cushy job. This guy
should be sticking up for animals, not participating in their

Phone: (434) 924-5058

Here is the University President
Teresa Sullivan who so far is condoning this antiquated and
inhumane teaching method.

Phone (434) 924 3337
Fax: (434) 924-3792

Please send the message the modern world does not approve of
unnecessary animal testing. I'm calling and emailing all these
people to give them a piece of my mind. I hope you do too.

News story link is here:

or if that link is too long you can use

You can see my challenging comment there too.

Thanks for helping out animals.

Tom Antion

Wednesday, April 11, 2012

Secure Servers & SSL Certificates

There is still quite a bit of concern about security on the Internet. Even if there were no real threat of people having their credit cards lifted while purchasing on the net, they are still worried about it and many are reluctant to order unless they are on a “secure server.”

To add to their worry, many browsers have a security information box that pops up when someone tries to submit information to an unsecured site.

How does the customer know for sure they are on a secure server? Well if they are using Internet Explorer as their browser, they will see a yellow padlock next to the address bar of their browser.

The “s” indicates Secure Server.

Whichever browser you use will most likely show the URL in the address box near the top of the screen beginning with "https://" instead of "http://

So how do you get one of these things? A good place to start would be checking with your ISP (Internet Service Provider), you may be able to share theirs with them. Really good web hosts may even provide this service for free.

If for some reason you want your own, you can get it from They'll give you a logo you can display that tells your customer your site is a safe place to order from. This isn't free. . . . it might be in the $400.00 to $500.00 range. Other places will sell them to you for 50 to 100 bucks.

If you have a secure server, make sure you brag about it. Tell your customers that they can easily order at your “secure” online store. Post this at prominent areas of your shopping cart.

The system can provide all of this for you so you don’t have to worry about it.

Monday, April 9, 2012

Public Speaking - Aisle Setup

Tom Antion shows you a room setup and how you want to arrange the aisles so they aren't down the middle of the room.

Friday, April 6, 2012

How to Create a Podcast in Garageband

Marc shows you how to create podcasts using Mac's Garageband.

Great Internet Marketing Training

Wednesday, April 4, 2012

Tom Antion - Humorous Speeches

Learn techniques to make your speeches funny.
Over 450 public and professional speaking videos.

Monday, April 2, 2012

Many people miss the boat when it comes to making money with their ebooks. You should take every opportunity to either put links in the book to your other products and services and put in links to affiliate (AKA Associate) products and services. Your total amount of income from the ebook will be the sale price of the ebook plus whatever affiliate commissions you earn from the ebook plus whatever backend sales you make from the ebook.

Finding Affiliate Programs

Go through your book and find places where you are recommending products or services. You may already have in mind the specific company or you may need to find a company that provides the product or service. If you know the company, go to their website and look for a small link for their affiliate program. This link could say, "Affiliates", "Make money with us", "Recommend us to your friends for cash" or something similar. The affiliate link is usually at the top, side, or bottom of the page. Rarely is it in the main body.

If you don't know the specific company you want to recommend, simply search for the product or service in Google and look around for a company that suits your needs. Again, you'll look for the affiliate program links.

No Link

If you can't find a link to join the affiliate program, it doesn't mean they don't have one. Some companies (I'm one of them) don't really want everyone signing up for their program. I happen to know that 98+ percent of the people that sign up never even put their links up. I just don't want to mess with these people that don't know what they are doing, so I've made my program "by request only." If you find a company you really like, email them to see if they have an affiliate program.

Signing Up

The first thing to do is to sign up for all the affiliate programs you like. Signing up for an affiliate program is usually easy. The affiliate program you sign up for will email you your user ID and Password and give you instructions on how to use their program. They will also issue you their affiliate links. Some will put in your specific ID into the link and some will show you where your ID number goes.

It is imperative that you get the link thing correct so you can get your commissions. Also, don't think you can lump tons of affiliate links all together and make lots of money. The most successful affiliates promote only one product at a time and they endorse the product too. This means they say something nice about the product and they build interest in the product by showing the potential buyer the need for having the product or service.

In your ebook, this means that your recommendations should be worked into the text of the book in a natural way. Yes, you can have lots of affiliate links in a book, but just don't make a big list of them.

Putting the Links in the Book

There are two ways to put affiliate links in your book.

1. Simply put the entire link in the Word document before you convert it to Adobe PDF or 2. Make a separate page in your website for each affiliate product like On this page you will say more about the affiliate product and, if you wish, you can put the long affiliate link under a "click here" for more info button that would take the visitor to the affiliate site.

Method 2 is more work, but actually better because if you find a better affiliate, you can switch the links on your site easier than redoing the links in your book.

Diligently put affiliate links in your ebooks and watch your overall profits soar.

Discover how hundreds of people just like you have worked with Tom to build information product empires!