tag:blogger.com,1999:blog-77703603212330263012024-02-18T21:43:27.785-08:00Tom Antion HappeningsTom Antionhttp://www.blogger.com/profile/07470387959523531410noreply@blogger.comBlogger483125tag:blogger.com,1999:blog-7770360321233026301.post-11462939155954586262014-03-31T08:16:00.000-07:002014-03-31T08:16:41.985-07:00HOW TO MAKE A FORTUNE SPEAKING AT FUNDRAISERS<br />
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<br />One of my most requested webinars is available for reply!</h2>
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I am all about giving great value and helping others. Speaking at fundraisers allows you to do good in the world and make money at the same time.<br /><h3>
You will learn how to: </h3>
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<li>Use Fundraisers to get tons of publicity…meet high power producers, hosts, writers and journalists who will welcome the chance to work with you.</li>
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<li>Get powerful testimonials you could never access in any other way . . . these will be your main tool for people to start calling you to do fundraisers for their group.</li>
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<li>Network with influential people that love to attend fundraisers. . . Many people you would like to reach won’t come out for anything….but they will come out for fundraisers.</li>
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<li>Structure deals so that both you and the group make money . . . In fact, in most cases you will make more than the group and if you do it like I tell you, they won’t mind a bit.</li>
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Click the Play button below to gain access to the webinar!</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-63352578163665167692014-01-16T10:38:00.002-08:002014-04-18T06:48:14.036-07:00Fight Through Social Media Changes with Your List<span style="font-size: large;"><br />
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I hear a lot of whining and complaining from online marketers about the most recent Facebook changes. I do not understand what the big fuss is about. Yes, your organic reach has gone down, less than 10% of your Fans will see your updates and now they want you to pay for ads to reach more people. Tisk, Tisk!<br />
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It's a cold, cold world but if there is one thing that is constant with social media, is that it is always changing! So please relax, adapt your strategy or get left behind.<br />
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This post is not about Facebook; it is about why you should have an email list. Social networking platform change, you email list will prevent you from loosing your wig and turning into one of those whining online marketers I referenced early.<br />
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I also hear a lot of online marketers questioning their participation in social media. Well, think of it like this; consumers all over the world use social media every day, there is a good possibility that your target market is hanging out too. Why would you consciously go in the opposite direction of the people you are trying to attract? That does not make any sense to me.<br />
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Yes, you have to pay to play on Facebook but it is still a whole lot cheaper and it reaches a lot more people than traditional print and t.v. advertising. Dear angry entrepreneur, it is time to figure out how to attract your target audience or get left behind managing your expensive hobby. I said hobby because it will be hard to make money if you are running away from the consumers.<br />
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My whole career I have preached, establish an email list, take your customers off of social media. Yes, I know you think people do not read emails but there are many people that enjoy being subscribed to newsletters as long as the content provides value to their life. Just take your feelings out of the equation and figure out what you need to fix so that people are excited to open your emails. You are an entrepreneur, but you are also a consumer first. Do you open all of your emails? So stop the nonsense! Think about the emails that you do open ……..why do you open them?<br />
Always test different methods and focus on the people that actually open your emails because they are the consumers that care about you and your brand. Also, this is a two way street they care about you so you should care about them.<br />
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<b>Your email list is your best friend through all the social media changes.</b><br />
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<b>Guess what? I have some great news. You own your list!</b><br />
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I’m assuming you are growing your list by offering a compelling offer attached to a lovely opt -in form. The consumers that take the time out to opt-in to your list want what you provide and are interested in you, for that moment at least. They want what you have! Maybe they are only interested in your free offer or maybe they truly plan to indulge in your content. That decision is not for you to make people subscribe and unsubscribe every day. But you can try your hardest to make joining your list worth their precious time. Your list is a direct reflection of what you are doing good or bad. Give your subscribers your best, It is your job to inspire your audience. Remember, you own your list!<br />
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Take this journey with me real quick. You have your great compelling giveaway offer; you get many new opt-ins, then slowly you start seeing a lot of those same opts in unsubscribe or your click through rates are low. Whose fault is that? Yours! You cannot blame anybody but yourself. Nobody else is sending out those boring uninspiring emails. You cannot control people we all work off of free will and maybe they were not a good fit for your business. If you constantly have a lot of people unsubscribing, you should adjust and try to figure out why people loose interest in your content.<br />
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There was no social media change that made them unsubscribe. There were no big corporations that made them unsubscribe, so you have full control of your list. If they don’t like you, find the people that do and if nobody likes you, cough, cough its gonna be a tough road my friend.<br />
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There are a lot of different scenarios but understand and truly believe deep down in your heart that you own and have full control over your list. When you understand that concept you will give the people what they want which in return will get you more opt-ins and fewer people unsubscribing from your list.<br />
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<b>Think, relationship!</b><br />
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All the negative business owners that are not seeing results from their list say things like, “people hate emails, and nobody likes spam.”That is a half truth! Duh! Nobody, likes spam but guess what you should not send spammy emails and if you are offering great content and value people will genuinely be interested in what you have to say.<br />
Believe it or not there are a few emails addresses from brands that I look forward to seeing in my inbox because I like what they have to say and the content adds value to my life. So don’t defeat yourself with negative thoughts “social media is always changing, nobody opens email anymore, insert negative comment here," how about you give people a reason to like you and stay on your email list.<br />
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<b>Stand out from the crowd, provide value, be entertaining give the people what they want! </b><br />
Online marketers have known for a while that people rarely go to social media to buy directly. (With the exception of the fast growing Pinterest but that is a totally different blog post) So why put all your marketing eggs in one social media basket? Change your thought process and approach. Repeat this "social media is a great opportunity for my brand to form meaningful relationships with my audience and connect with like minded people.”<br />
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The main goal of any social network is to help people connect and engage with people that they are interested in. Marketers saw this beautiful opportunity and started throwing out crap content. They forgot or neglected the reasons why people use social media in the first place. So now it is time to get back to the basics.<br />
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Forming a relationship is an ongoing process but it definitely starts on social media then you slide in and get the consumers on your email list.<br />
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<b>Once you get consumers on your list it is solely up to you to keep them there. </b>How? I am glad you asked:<br />
- Offer something of value, that can be your knowledge or services. Be sure that you don’t only offer your services or products mix it up offer reasons why your service or products can help.- Ask yourself these questions when creating your next newsletter:<br />
- Whats new?- What has changed or doesn’t work anymore?- How can I help the people that open this email?<br />
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<b>You are in business because you provide a service or product that can help other people, so be creative and be entertaining.</b><br />
Establish exclusivity by offering coupons, discounts and free training to the people on your list. Also make sure you brag about it on social media. Something to the effect of "Nananaboo boo you didn’t join my list so you missed the 40 percent off sale, but join here so you don’t miss the next one!” Maybe you can go without the nananabooboo part but you get my drift.<br />
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Talk to your list! Don’t hide behind your email address. Real people with real emotions, real opinions and thoughts open your emails. You knew that though. Ask for their opinion, thoughts, and concerns. People love to feel included in the process without the handwork attached. You want to catering to your audience is the goal. So, if they say dark blue why go with light blue? It was not that long ago when marketers did not have the option for direct feedback from their market. . Marketers had to go off market research or test fail then try again. So use your email list for everything it is worth.<br />
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Surprise! There are other people out there that think like you.A list will also open up a ton of other business opportunities like joint ventures, book deals or speaking engagements. Your list is proof that there is a percentage of people out there that are interested in your products or services. Use your list to your advantage. Sometimes online marketers get caught up in the hype and try to cater to everybody, please don’t take that approach. Having 1000 people that support your efforts, need your products or services and genuinely like you and your approach is way better than trying to appeal to everybody. That's exhausting anyways! Your not for everybody and everybody is not for you!<br />
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<b>Don’t pimp your list out.</b> They want to hear from you, but please don’t be a used car salesman we all dislike. "Buy, buy, buy only 5 left, hurry up click here!” Gosh, can you relax? People have lives to live also and don’t like being directly marketed to especially if they don’t even know you, know why they are on your list or what’s in it for them.<br />
Yes, your list is the entrance into your sales funnel but if you only send out emails demanding money you will get you a bunch of unsubscribers and dirty looks even if they are not bold enough to unsubscribe.<br />
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I say all this to say, don’t get mad at social media. Social media is doing what it is good at, they change to stay innovative and social media wants people to connect with people that want to be connected. Your just hanging out, dropping your knowledge here and there, walking around the room saying hi and capitalizing on the reach that it allows.<br />
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I use and promote<a href="http://www.kickstartcart.com/" target="_blank"> KickStartCart for my email list click here to learn more! </a><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-25309947001895005602013-12-18T10:25:00.003-08:002013-12-18T10:25:51.235-08:00The Public Speakers Guide to an Effective Holliday Toast<h3>
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Do you know how to give a Christmas or holiday party toast?</h3>
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Like many people you will be spending time with friends, family, and co workers for the holiday season. Over the years I have witnessed terrible attempts at offering a toast. A toast is meant to motivate and inspire the guests. There are different approaches to offering an effective holiday toast. You can go the funny route or decide to deliver a heartfelt toast. It is totally up to you, the circumstances and your audience.</div>
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In this post I will reveal 5 things to do when giving a holiday toast:</h3>
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K.I.S.S.</h3>
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Keep it simple silly! You may enjoy the spotlight or you maybe super nervous either way that can be a cue to ramble. You want to avoid giving a 15 minute toast people are at the holiday party to socialize, eat, and drink and believe me you don’t want to be the person preventing that. An effective toast should be no longer than 5 minutes and even that is pushing it. </div>
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Be Sincere </h3>
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You were selected to give the toast for a reason so you should explain early in your toast why. Explain your relationship to the person and the reason why they deserve a toast. Also keep in mind that it is not about you. </div>
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<br />Tell a Story</h3>
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People need to be entertained. Did you know our attention spans are shorter than a goldfish? According to <a href="http://www.statisticbrain.com/attention-span-statistics/" target="_blank">Statistic Brain</a> a humans attention span in 2012 is 8 seconds and a goldfish is 9 seconds. You feel honored to give a toast and you should know enough about that person to formulate a theme and a quick story. Share whatever will tie into your toast and make the listers listen, follow and understand the reason for the toast.</div>
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No Inside Jokes</h3>
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You probably know the person being toasted very well but, you should avoid referencing any inside jokes as part of your toast. You do not want to alienate the other guests because they won’t know what you are talking about. </div>
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<br />Have Fun</h3>
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Don’t stress too much it is only 3 - 5 minutes. If you mess up really bad remember after a few “special holiday eggnogs” it will be a thought in the wind. This time of year is about spending it with people that you love and creating memories. </div>
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Have you thought prepping for your holiday toast?</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-33766904310380831942013-12-18T07:49:00.002-08:002013-12-18T07:50:26.317-08:00Facebook Changes Again<h2>
Change.. everybody loves change right?</h2>
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A few weeks ago Facebook changed their News Feed algorithm. The algorithm determines what content you see in your News Feed. Before content from the friends and business pages that you previously Liked or frequently interact with were more likely to show up in your News Feed. </div>
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With the most recent change Facebook is still placing an emphasis on producing and sharing quality content. When Facebook changed the algorithm they stated that, “high quality articles” will be given priority and the, “latest meme” craze will be given lower priority.</div>
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If you have a business page on Facebook this change has probably affected your analytics. Many brand pages experienced a huge decline in organic reach and organic reach percentage since the first week of December. I don't think you should be super worried because you should be focused on forming relationships with your community and not just the numbers. </div>
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Action Steps to Deal with the Change</h3>
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Like I have always preached my whole career take your consumer off social media bring them into your sales funnel via email lists.</div>
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Focus on producing great content that your target audience can benefit from. I think it is great that links to relevant articles or blog posts will receive higher rank in the News Feed. </div>
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Make an interest list of all your friends and followers that frequently engage with your Page so you can send post directly to them.</div>
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What do you think of the most recent Facebook changes? </div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-88051052653943735222013-11-26T10:15:00.003-08:002013-11-26T10:15:56.003-08:00Amazing Content Marketing Tips for Public Speakers<div style="font-family: Arial; font-size: 12px; line-height: 18px; margin: 0px 0px 12px;">
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<span style="background-color: white;">There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.</span></div>
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<span style="font-family: Arial;"><span style="background-color: white; font-size: 12px; line-height: 18px;">If you are a public speaker believe it or not, that is a form of content marketing. Speaking is a type of content marketing that removes the middle man. The focus of content marketing is having the ability to communicate with your target audience and what better way than public speaking? With a live crowd you definitely have to be engaging, compelling, interesting, and offer some great value. Be your best voice for your business and get out there and start telling people what problems you solve.</span></span></div>
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<span style="font-family: Arial;"><span style="background-color: white; font-size: 12px; line-height: 18px;"><b>Content Marketing is huge because:</b></span></span></div>
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<span style="background-color: white;">- Consumers can see reviews, complaints, and suggestions all with a simple search or glance online</span></div>
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<span style="background-color: white;">- Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge but with social networking, telling your immediate friends and family has turned into telling the world.</span></div>
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<span style="background-color: white;">-There are also many other businesses that target the same audience as you. You just need to stand out, by showcasing your personality and what makes you and your business unique. You want people to like and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what different approach you bring to the table to win the consumers business.</span></div>
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<b style="background-color: white;">You Can Repurpose your Public Speech</b></div>
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<span style="background-color: white;"><b><span style="font-family: Arial;"><span style="font-size: 12px; line-height: 18px;">Speech to Graphics </span></span></b><span style="font-family: Arial;"><span style="font-size: 12px; line-height: 18px;">If you used a slide show during the original presentation you can turn that content into a PDF training or e-Book. You will have to edit it so that it can stand alone as a product without your speech backing it up. This can be a great opt - in giveaway. Check out </span></span><a href="http://slideshare.net/" style="font-family: Arial; font-size: 12px; line-height: 18px;">Slideshare.net</a></span></div>
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<span style="background-color: white;"><b>Speech to Video </b>I recommend video taping your entire presentation. That will be a way for you to critique your speech and develop a plan of things you can work on. You can also use the footage to make a highlight reel or you can break the presentation down into smaller pieces. </span></div>
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<span style="background-color: white;"><b>Speech to Text</b> You can also transcribe your speech. You will not be able to use it word for word but it will be a great start to a blog post. You can also break your speech down into a series of blog updates with proper planning.</span></div>
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<span style="background-color: white;">I personally think many successful businesses have been using the content marketing approach for many years before it actually became the “thing to do.” It is all about forming valuable relationships with the consumer. If you are trying to grow your business content marketing will help you get there.</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-23296395498099744532013-11-14T07:36:00.000-08:002013-11-14T07:36:16.157-08:00Social Media for Authors<div style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">
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As a business owner and entrepreneur you may have noticed that there are many social media platforms out there and you may feel overwhelmed.</div>
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In this blog post I will cover the 5 Social Media sites that are best fitted for authors. Social media marketing is effective because that is where the consumers are. You do not have to be everywhere but I want you to pick a social network that you want to master then move on from there. Below are the top social media sites and what they offer. You must enter any social media site with a goal of self promoting to get your book in as many hands as possible. </div>
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1. <b>Facebook </b>– Nearly everyone is already on this website, and that includes companies and other entities more concerned with business than “pure” personal socialization. Authors can get a lot out of Facebook since it allows for a variety of media on its pages. Facebook have very powerful targeting capabilities too. Once you narrow down on your target market and what they like you can directly target these people with Facebook ads and status boost options.</div>
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Facebook is great for visual updates on your book, for instance: photos of key events, characters, locations in your book can help your readers get a full understanding of your book and behind the scenes.</div>
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2. <b>LinkedIn</b> – This is a great resource for those with books that deal specifically with something of interest to the business world. LinkedIn’s demographic has a higher average household income per user than most other sites—Facebook and Twitter included—and most people logging into it do so for rather more serious business than your average social networking site. LinkedIn is considered the 'serious' site there is no direct sales here. LinkedIn is used to target any businesses or organizations that would be interested in your book.</div>
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To get the most out of LinkedIn, follow these quick tips:</div>
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Quick Tips for LinedIn<br />1. Optimize and complete your profile for your industry. Make sure you are using keywords that will help your ideal customer find you.</div>
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2. Join groups and be social! LinkedIn allows you to join up to 50 groups. You want to join groups that your target market would frequent. Think outside the box here you will be surprise in the many different ways you can connect with consumers.</div>
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3. Make sure you have a great profile picture. A professional headshot with you smiling and showing your pearly whites is perfect. No videos with friends, family, or pets. Stay Professional.</div>
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3. <b>YouTube</b> – This is one of the best social media marketing resources online: Youtube. People love quick videos. Videos also help your audience connect with you and the human behind the brand. If you know people who review or talk about stuff related to your topic or book on their channels, you can simply send them a message and invite them to talk about your book in exchange for something like a free copy. This way, you get videos talking about you out to your target audience.</div>
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4. <b>Twitter</b> – Twitter is full of live conversation from people all around the world. Twitter moves fast it allows you to update short tweets throughout the day. Be sure to tease the reader into wanting more info so they will buy your book. When you use Twitter to market your book, steer clear of direct sales pitches (or, at least, of using them alone). You should try to intrigue people before even directing them to a sales page, and the best way to do that is to tweet information or useful ideas from the book—as opposed to ones that are simply about it.</div>
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5. <b>Google+</b> - Google+ can function much like Facebook— with even wider integration in your other web activities—and you can promote your books with it by joining relevant communities and circles as well as participating in events that may be popular with your target market. </div>
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Remember to focus on sharing great content then find away to work your sales into your activity. </div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-69341488959554731352013-11-07T07:40:00.000-08:002013-11-07T10:37:51.009-08:00Why Your Website Needs Video<br />
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My VIP Video Days are rapidly approaching. The next one is Friday, November 8, 2013. We have 2 entreprnuers coming in town to learn effective video techniques. Everything I teach is effective and something an entrepreneur on a shoestring budget can accomplish.<br />
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If you want to learn:<br />
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<li><div class="auto-style1">
How to make a $50,000.00 production about you and your company for only pennies on the dollar....a video like this will help you SMASH your competitors.</div>
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<li><div class="auto-style1">
All about video equipment like tripods, lights, microphones, ear prompters, clamps, diffusion, gels, etc.. . . what you need and what you don't need and how to <strong><span class="auto-style9" style="color: blue;">buy it cheapl</span></strong></div>
</li>
</ul>
Come visit me at The Retreat Center in Virginia Beach, VA we have the following date available:<br />
<br />
Friday, November 22, 2013 1 Slot<br />
<br />
Follow this link if you want to learn more<a href="http://www.antion.com/vipvideoday.htm" target="_blank"> VIP Video Day</a><br />
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I also found this great info graphic on Visual.ly the shows why having great video is important to your web presence.<br />
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<img alt="" class="visually_embed_infographic" is="" king="" src="http://thumbnails.visually.netdna-cdn.com/video-is-king_5273747f14773_w587.jpg" video="" /><br />
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Explore more <a href="http://visual.ly/">infographics</a> like this one on the web's largest information design community - <a href="http://visual.ly/">Visually</a>.</div>
<script class="visually_embed_script" id="visually_embed_script_92562" src="http://a.visual.ly/api/embed/92562" type="text/javascript"></script></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-63268018668818039452013-11-04T07:57:00.000-08:002014-02-04T09:50:42.447-08:003 Quick Tips for Self Publishing Authors<br />
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<span style="font-size: large;">Many authors are choosing the option to self publish their book on the kindle platform. Social media should become a priority when you are trying to create a buzz for your book. You should have a strategic approach because if done correctly social media can help you market your book effectively.
If you feel totally confused and not sure where to start this blog post is for you. I am going to cover 3 mistakes that authors make everyday and how to fix them quickly.</span><br />
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<span style="font-size: large;"><br /></span>
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<h3>
<span style="font-size: large;">1. No plan for Social Media </span></h3>
<span style="font-size: large;"> You log in to your social media accounts, like a few posts, update a link then log out. Deep down you know that you should use your time better but just don’t know what to do to stay focused on your goals.</span><br />
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<b>Recommendation:</b>
Schedule your time and start thinking of yourself as an business. To be effective on social media you need:</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">1. To create and publish your own content</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">2. Get ideas from other people in your industry to stay current</span><br />
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<span style="font-size: large;">3. Read articles and blog posts so that you can share your thoughts about what you read with your community.</span><br />
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<span style="font-size: large;">4. ENGAGE you have to get out there and talk to people in your industry.</span><br />
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<span style="font-size: large;"><br />2. Develop a relationship with reviewers </span></h3>
<span style="font-size: large;">Just like you, reviewers are busy. If you think that requesting reviews by emailing or messaging different book bloggers will get you reviews, think again!</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><b>Recommendation:
</b>Establish a relationship with different book bloggers. You can start out by leaving comments on their blog, re-tweeting their posts, or asking for advice. This is a much more friendly and strategic approach so when you are ready to ask for a review you will not be a complete stranger.</span><br />
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3. Don’t automate everything </span></h3>
<span style="font-size: large;">Yes scheduled tweets and updates help save a lot of time but it is counter productive if you don’t back them up by actually engaging with your community.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><b>Recommendation:</b>
Join the conversation! Being social will help people learn who the human is behind the book. Your target audience wants to know you! Reach out and talk to people. Post 80 percent content 20 percent marketing.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">These are 3 really quick tips that any author can implement into their current social media strategy to market their book.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">I also wanted to let you know if you are seriously considering the self publishing option I recommend you invest in one of the best and most updated Amazon Kindle courses out. It is by far the best I have seen. The course titled Kindling covers making money with fiction and non fiction books. </span><br />
<span style="font-size: large;">So follow this link <a href="http://jvz8.com/c/41743/3813">http://jvz8.com/c/41743/3813</a> so you can get started publishing correctly on Kindle today!</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-11452223085053929292013-10-25T10:11:00.001-07:002013-10-25T10:11:54.709-07:00Great Book Marketing Strategies for Authors <div>
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I am currently in Las Vegas, NV for Author 101 this weekend. The event goes until Sunday October 27, 2013, so far I have had a great time speaking and connecting with other authors, publishers, and entrepreneurs. <div>
It is a known fact that many people want to write a book but few get past writing the first chapter. There are common struggles associated with authors that took the leap and have a book out.
A common obstacle many authors face is how to market their book. Finding a way to share your unique words with the world does not have to be a mystery. There are many techniques that many top selling authors follow and I found this cool infograpic that covers common strategies authors use the market their book. Check it out below! </div>
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<div class='visually_embed' data-category='Business' rel='infographic'>
<img class='visually_embed_infographic' src='http://thumbnails.visually.netdna-cdn.com/book-marketing-ideas-you-should-apply_523957da7d023_w587.jpg' rel='http://thumbnails.visually.netdna-cdn.com/book-marketing-ideas-you-should-apply_523957da7d023.jpg' alt='Book Marketing Ideas You Should Apply' />
<div class='visually_embed_bar'>
<span class='visually_embed_cycle'>Explore more <a href='http://visual.ly'>infographics</a> like this one on the web's largest information design community - <a href='http://visual.ly'>Visually</a>.</span>
</div>
<a id='visually_embed_view_more' target='_blank' href='http://visual.ly/book-marketing-ideas-you-should-apply?utm_source=visually_embed'></a>
<link rel='stylesheet' type='text/css' href='http://visual.ly/embeder/style.css' />
<script type='text/javascript' src='http://visual.ly/embeder/embed.js'></script>
</div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-57575267798310235012013-10-16T07:09:00.000-07:002013-10-16T07:09:12.636-07:00Hashtags, They are Your Friend<span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><b><br /></b></span>
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<span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><b>Hashtags are everywhere!</b></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">Facebook, Twitter, Pinterest, Tumblr, Instagram, and Google+ all use hashtags. Do you completely understand how they can help your business?</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">Hashtags help Internet marketers communicate online. It is very important you know how to implement hashtags into your social media marketing strategy. Hashtags allow you to join conversations about anything that is relevant to your industry with real time public conversations being displayed. Think of keywords, use targeted keywords to get the best results. You should use this feature to engage with consumers and stay current with the news in your industry. A marketer can also add hashtags in an advertising campaigns to amplify your reach over multiple social networks.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">Hashtags are a great way to organize content and be active on the current trends. I have seen some hashtag abuse so I am offering a few suggestions to make sure you are getting the most bang for your efforts.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><b>Hashtag Etiquette </b></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">1. Make sure your hashtag relates to your message. Do not add hashtags to a message if it has nothing to do with the message, that is considered hashtag spamming. It will also make you look like you don't know what you are doing. Consumers don't want to search #Dogs and end up seeing a picture of a bird in the results.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">2. Keep your hashtags short and to the point. Three words should be the maximum for a single hashtag. Anything longer becomes really hard to read and your message may be lost in translation. For example; #HashtagsThatTurnIntoSentencesAndGoesOnForALongTimeAreAnnoying.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">3. Use hashtags to help build brand awareness. By creating a unique hashtag for your business you are starting a new real-time feed with that particular hashtag. So when a consumer clicks on your unique hashtag they will pull up your businesses messages, pictures, or links. An unique hashtag will also help you get noticed and bring attention back to your business.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">4. Do not hashtag every word in your message. A message with a lot of hashtags is hard for the consumer to read, so focus on the subject of your message and add your hashtags at the end.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">5. No spaces between words. If you want to make your hashtag easier to read use capital letters #SocialMediaMarketing will pull up the same results as #socialmediamarketing</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">6. Punctuation marks and special characters are not supported.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">7. Search using hashtags you will be amazed to find out all the valuable info that is hiding behind some of the most used hashtag in social media.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">Hashtags are great tool for marketers and now that all the major social networks are supporting clickable hashtags this will be very helpful when trying to engage with the consumer.</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">Popular Hashtags for Professional Speakers</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#Speakers</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#Coaches</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#Consultants</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#Authors</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#entrepreneurs</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#innovation</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#business</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">#Keynote</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-90429283131111535472013-10-03T06:59:00.002-07:002013-10-03T07:02:40.919-07:00Effective Linking Strategies for 2014<br />
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<a href="http://2.bp.blogspot.com/-Vghpp7NynZw/Uk141qdnr1I/AAAAAAAAAa0/dhslisedvkk/s1600/Linkbuilding.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-Vghpp7NynZw/Uk141qdnr1I/AAAAAAAAAa0/dhslisedvkk/s1600/Linkbuilding.jpg" /></a></div>
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Are you trying to get high rankings in Google without getting in trouble?<br />
<br />
Backlinking is critical to search engine positioning. Many strategies that worked in the past are not effective anymore. I put on an educational webinar that covers the best link building techniques to get your site ranking better in Google.<br />
<br />
<h2 style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 22px; line-height: 27px; text-align: center;">
<span style="color: red;">“Linking Strategies 2014: How to Get High Rankings in Google without Getting in Trouble”</span></h2>
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This powerful webinar replay is available for download now.<br />
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<b>You will learn:</b></div>
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<br />
<span class="Apple-style-span" style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">=> The major change announcements by Google that could hurt your site terribly if you continue to use old link building techniques.</span></div>
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<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> “Link Schemes” . . . do one of these and you may get a manual review by Google…And believe me you don’t want that.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> Why link building by itself isn’t the holy grail of high Google rankings . . . you must add one specific thing to your site or Google doesn’t trust you.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> How even if you do things perfectly, one simple, yet little known new technique could sink your site.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> 3 Things I used to teach that used to be good, but will now kill your chances of success . . . sorry about that, but if there’s one thing for sure about the net…it’s going to change and you must<br />
change with it.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> The most current ways to get “natural” links that will never get you in trouble with Google . . .Even though they’re current, I’ve been doing them for years.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> What you can continue doing safely in your link building efforts.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
=> How to keep Google from thinking that your site is part of a ”Bad Neighborhood” of sites.<br />
And like all my teleclasses, you’ll get much, much more.</div>
</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 18px;">
<h3>
<br /><a href="http://www.mcssl.com/SecureCart/ViewCart.aspx?mid=80F7E224-BE3A-4CC7-8EA3-54567230DDEA&sctoken=ca41a5ed11994f73b3e8ae5b146ba32d&bhcp=1" target="_blank"> Download the Linking Strategy webinar here!</a></h3>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-53745024676187045072013-08-20T09:32:00.003-07:002013-08-20T09:33:02.749-07:00Digital Media: Knock, Knock Newspapers Are You There? <div class="separator" style="clear: both; text-align: center;">
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Digital media is changing everything about traditional advertising. All business owners should have a social media strategy, so that they can capitalize on this fast changing medium. Make sure you know where to put your advertising dollars so you can reach your target market. The numbers below may surprise you.</div>
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<a href="http://3.bp.blogspot.com/-zC2vDFXwwuk/UhOZB4mrBYI/AAAAAAAAAaQ/7FQKrQ6WY38/s1600/infographic-internet-marketing-statistics-you-cant-ignore_520f26d3400cd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-zC2vDFXwwuk/UhOZB4mrBYI/AAAAAAAAAaQ/7FQKrQ6WY38/s1600/infographic-internet-marketing-statistics-you-cant-ignore_520f26d3400cd.jpg" /></a></div>
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-78528368535911548662013-08-14T08:55:00.001-07:002013-08-14T08:55:17.869-07:00Facebook Hashtags
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Facebook is finally on board and they have added support for the
#hashtag. Users will be able to search and click on hashtags to see other
status updates, pictures, and links that are using the same hashtag. Hashtags
are basically the subject of the messages, and it makes it easier for users to
find content on Facebook. Hastags are also now live on the iOS native app.
Facebook users can engage with hashtags the way they do on their desktop via
the iOS mobile app. <o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Twitter, Flickr, Tumblr, Google+, Pinterest, and Instagram have
already been using the hashtag to organize content. When you click on a hashtag
in Facebook you will see a feed of what other people and business pages are
saying about that particular event or topic. Hashtags do not override the current
Facebook privacy settings, you can only search public posts and content posted
by your friends.<o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">This is great news for Internet marketers because you will be able
to join conversations about anything that is relevant to your industry with
real time public conversations being displayed. Think of keywords, targeted
keywords are great to use for a hashtag search. You should use this feature to
engage with consumers and stay current with the news in your industry. A
marketer can also add hashtags in an advertising campaigns to amplify your
reach over multiple social networks.<o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Hashtags are a great way to organize content but there are a few
suggestions that an Internet marketer should know to make sure you are getting
the most bang for your efforts.<o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Hashtag Etiquette <o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">1.<b> Make sure your hashtag relates to your message</b>. Do not add
hashtags to a message if it has nothing to do with the message, that is
considered hashtag spamming. It will also make you look like you don't know
what you are doing. Consumers don't want to search #Dogs and end up seeing a
picture of a bird in the results. <o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">2. <b>Keep your hashtags short and to the point. </b>Three words
should be the maximum for a single hashtag. Anything longer becomes really hard
to read and your message may be lost in translation. For example;
#HashtagsThatTurnIntoSentencesAndGoesOnForALongTimeAreAnnoying. <o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">3. <b>Use hashtags to help build brand awareness. </b>By creating a
unique hashtag for your business you are starting a new real-time feed with
that particular hashtag. So when a consumer clicks on your unique hashtag they
will pull up your businesses messages, pictures, or links. An unique hashtag
will also help you get noticed and bring attention back to your business.<o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">4. <b>Do not hashtag every word in your message</b>. A message with
a lot of hashtags is hard for the consumer to read, so focus on the subject of
your message and add your hashtags at the end.<o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Hashtags are great tool for marketers and now that all the major
social networks are supporting clickable hashtags this will be very helpful
when trying to engage with the consumer. <o:p></o:p></span></div>
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<span class="style1">I have a complementary teleclass tonight with Rick Frishman </span>Thursday, August 8th, 2013 9:00 PM Eastern Time that authors, speakers, entrepreneurs, and consultants can benefit from if you are serious about taking your business to the next level. </div>
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<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><br /></span></div>
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<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;">Rick Frishman is the founder of Planned Television Arts, and has been one of the leading book publicists in America for over 30 years. He's worked with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Join us tonight for: </span></div>
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<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><br /></span></div>
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<b><i><span style="font-size: large;"><span class="style1" style="font-size: large;">"How Authors use Publicity to Make Massive Book Sales"</span></span></i></b></div>
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<b><i><span style="font-size: large;"><span class="style1" style="font-size: large;"><br /></span></span></i></b></div>
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You will discover:</div>
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<ul>
<li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;">How to become an author in 5 easy steps and in less than 90 days.</span></li>
<li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;">Real life stories about the "legends" in the business and what you can learn from them.</span></li>
<li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;">Understanding the differences between retainers and "pay for placement" PR and why it's important to you.</span></li>
<li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;">What does a publicity department do for you at a publishing firm and what that means for you. Designing a press release that will generate results and get the media to pick up the phone and call you. How to get published in the traditional manner and not get taken advantage of.</span></li>
<li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;">Tips and techniques to generating "back of the room sales" to maximize your revenue at speaking engagements.</span></li>
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<span class="Apple-style-span" style="background-color: #f3f3f3;"><b><span style="font-size: large;">YOU MUST BE PRESENT TO WIN ONE OF 16 FREE <a href="http://www.author101university.com/tuition" target="_blank">TICKETS TO </a></span></b><b><span style="font-size: large;"><a href="http://www.author101university.com/tuition" target="_blank">AUTHOR 101 UNIVERSITY</a></span></b></span></div>
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<span class="Apple-style-span" style="background-color: white;"><b><br /></b></span></div>
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<b><a href="http://www.greatinternetmarketing.com/teleseminars.htm" target="_blank">Register and view the details HERE! </a></b></div>
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-19104709995992289392013-07-30T08:46:00.001-07:002013-07-30T08:51:08.809-07:00One Stop Shop with the New Facebook for Business Hub<br />
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<span class="gmw_">Facebook has launched a brand new<a href="https://www.facebook.com/facebookforbusiness/" target="_blank"> Facebook for Business</a> hub, which will grow into their one stop shop for all of the different marketing and advertising resources available on the platform. Facebook wants to make it easier for businesses to advertise and market themselves so they are offering helpful tips, techniques, case studies, and video that any online marketer can use to grow their business all in one spot.</span></div>
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Facebook for Business offers the <a href="https://www.facebook.com/facebookforbusiness/basics" target="_blank">Facebook Basics</a> section which is a beginners guide for setting up a business page. Any business looking to set up a page, find their target market, and advertise on the platform will find this section helpful. The tips and techniques on the site break down how online marketers can monetize their network by building brand awareness and launching a new product.</div>
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Facebook offers business owners different marketing approaches based on their predetermined goals. The options include drive in store sales, increase online sales, launch a new product, build awareness, and promote your app.</div>
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If you already know the basics for managing your Facebook page, the new site offers a great list of case studies that you can filter through and use for inspiration. If you are new to the social platform the new Facebook for Business page can definitely streamline the process for you.Take some time out of your day and check out the Facebook for Business page, you may learn something new.</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-88448594120182714792013-07-24T12:44:00.003-07:002013-07-24T12:45:35.639-07:00What is The Drive By Virus? <!--[if gte mso 9]><xml>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">In the anti-scam work I do for my<a href="http://www.Twitter.com/scambrigade" target="_blank"> @ScamBrigade Twitter Account</a> </span>I discovered an extremely scary virus that locks your computer, takes a picture of you on a webcam and puts the picture on a</div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">child pornography warning. The bad guys / girls then threaten to </span>distribute it if you don't send them money.</div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Hope this keeps you safe:<o:p></o:p></span></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;">Tom Antion<o:p></o:p></span></div>
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<!--EndFragment-->Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-2109036281881781572013-07-02T07:36:00.000-07:002013-07-02T07:36:25.289-07:00Master Making Video and YouTube in One Course<br />
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I have been having so much fun making videos lately. If you have an iPad or iPhone you can create beautiful videos for your business also with a couple of proven techniques and tips. Once you begin to create professional looking videos in half the time and without having expensive equipment you will take your business to the next level. It is so easy to make video for YouTube, after you finish the course you will be mad you haven't taken advantage of video marketing sooner.</div>
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Producing a professional looking video to drive traffic to your website will help take your business to the next level. The consumer wants to see you, they want to put a face with your brand and services. Give the people what they want, by setting up a YouTube channel to share your knowledge and content. I want to show you how to get more views and drive people to your website with video marketing. <a href="http://topinternetconsulting.com/youtube-marketing-mastery-tom/" target="_blank">Check out my 'YouTube Market Mastery' course to start making professional looking videos without having a full crew.</a> </div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-51198792108228771682013-06-24T08:25:00.002-07:002013-06-24T08:27:30.491-07:00Whats your Content Marketing Strategy? <br />
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There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.</div>
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- Consumers can see reviews, complaints, and suggestions all with a simple search or glance at their timeline.</div>
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- Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge but with social networking, telling your immediate friends and family has turned into telling your whole network.</div>
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-There are also many other businesses that target the same audience as you. You just need to stand out, by showcasing your personality and what makes you and your business unique. You want people to like and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what different approach will win the consumers business.</div>
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Content marketing has become a popular marketing technique because there is a lot of competition and the consumer has the ability to easily access data that can quickly influence their buying decision. As a business owner you have to set yourself apart from the crowd. Content marketing shows the consumer that you are in business to help them, you understand their needs and wants, you value any time they spend with your products or services, and you appreciate their loyalty to your brand. You are in the process of forming true relationships and not just trying to get a sale so, naturally you should say,“Thank you!” Show the consumer you appreciate them, even if they haven’t bought anything yet, they will soon.</div>
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I personally think many successful businesses have been using the content marketing approach many years before it actually became the thing “thing to do.” It is all about forming valuable relationships with the consumer.</div>
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Don’t get discouraged if you don’t completely understand how content marketing can help your business. Once you establish specific goals it will become easier to understand. Content marketing is not a new Internet trend; this is something you should get a full understanding of if you plan to be successful online. Content Marketing is a streamlined approach to a few different techniques that have been around for years.</div>
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1. Pick a niche market.</div>
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2. Make specific goals and define what you want to achieve. Instead of saying you want more sales you should narrow it down. Setting specific goals like, I want to start creating more tutorials or I want to include more videos for readers are greet goals.</div>
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3. Define your target audience. Knowing the demographics of your ideal audience will help you streamline your content because you will know exactly who you are trying to reach with your content.</div>
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4. Start thinking like the consumer that is in the market for your products or services so you can offer solutions to their problems. <span style="color: black; font: 12.0px Helvetica;">Listen actively so you can relate to the consumer.</span></div>
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<span style="color: black; font: 12.0px Helvetica;"></span>5. Find key people in your niche constantly and learn from them.</div>
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6. Offer free content to your target audience through the platform that agrees most with your product or services. Social networking, e-Books, webinars, blogs, articles, video, slideshows, audio files, white papers, and newsletters are all platforms that you can use to reach out to your consumer. Having diversity in the content you share will allow you to reach the most people possible in your target audience.</div>
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7. Make sure all your content is conversational, engaging, and timely. Free is good but don’t just throw something together because it is free. It has to be something of value. The consumer will see right through any halfhearted attempts to offer free content that is junk or old material.</div>
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What are some of your Content marketing approaches for your online business?</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-77623126649191435952013-06-17T08:18:00.002-07:002013-06-17T08:18:17.480-07:00Self Publish on Kindle<br />
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Forrester research revealed that 25 million people in the U.S. own an e-reader and 54 million have a tablet. Those numbers are predicted to grow in the future. Amazon Kindle eBooks represents one of the best and low risk opportunities that business owners can use to change their financial fortunes forever.<br />
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<b>By self publishing on Kindle you can:</b><br />
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- Create useful content that you can turn into a larger eBook, into content rich articles, or blog posts to keep your audience updated on current trends.<br />
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- Establish trust and creditability with your target audience. Having a well put together eBook will help with establishing you as an expert in your field.<br />
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- Save a lot of money vs. the traditional publishing method.<br />
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- Add clickable links back to your website to drive traffic.<br />
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- Place yourself in a position to get more leads and sales.<br />
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As an internet marketer you should cater to the different lifestyles and learning styles of your target audience and by having your book on Kindle you will be able to reach more people that need your services, or products.<br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-24766641801285268082013-06-13T08:19:00.000-07:002013-06-13T08:20:26.998-07:00Finally Facebook Supports #Hashtags <br />
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Facebook is finally on board and they have added support for the #hashtag. Users will be able to search and click on hashtags to see other status updates, pictures, and links that are using the same hashtag. Hashtags are basically the subject of the messages, and it makes it easier for users to find content on Facebook.</div>
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Twitter, Flickr, Tumblr, Google+, Pinterest, and Instagram have already been using the hashtag to organize content. When you click on a hashtag in Facebook you will see a feed of what other people and business pages are saying about that particular event or topic. Hashtags do not override the current Facebook privacy settings, you can only search public posts and content posted by your friends.</div>
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This is great news for Internet marketers because you will be able to join conversations about anything that is relevant to your industry with real time public conversations being displayed. Think of keywords, targeted keywords are great to use for a hashtag search. You should use this feature to engage with consumers and stay current with the news in your industry. A marketer can also add hashtags in an advertising campaigns to amplify your reach over multiple social networks.</div>
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Hashtags are a great way to organize content but there are a few suggestions that an Internet marketer should know to make sure you are getting the most bang for your efforts.</div>
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Hashtag Etiquette </div>
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1.<b> Make sure your hashtag relates to your message</b>. Do not add hashtags to a message if it has nothing to do with the message, that is considered hashtag spamming. It will also make you look like you don't know what you are doing. Consumers don't want to search #Dogs and end up seeing a picture of a bird in the results. </div>
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2. <b>Keep your hashtags short and to the point. </b>Three words should be the maximum for a single hashtag. Anything longer becomes really hard to read and your message may be lost in translation. For example; #HashtagsThatTurnIntoSentencesAndGoesOnForALongTimeAreAnnoying </div>
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3. <b>Use hashtags to help build brand awareness. </b>By creating a unique hashtag for your business you are starting a new real-time feed with that particular hashtag. So when a consumer clicks on your unique hashtag they will pull up your businesses messages, pictures, or links. An unique hashtag will also help you get noticed and bring attention back to your business.</div>
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4. <b>Do not hashtag every word in your message</b>. A message with a lot of hashtags is hard for the consumer to read, so focus on the subject of your message and add your hashtags at the end.</div>
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Hashtags are great tool for marketers and now that all the major social networks are supporting clickable hashtags this will be very helpful when trying to engage with the consumer. </div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-25458374496543500122013-05-22T11:27:00.001-07:002013-05-22T11:27:08.684-07:00What is a Klout Score?<span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span>
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">If you are using social media to market your professional speaking services or products keep reading to reveal how it can help improve your social media marketing.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><b>What is a Klout Score?</b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">Your Klout Score represents your social media influence with a number between 1 and 100, 100 being the best. Your Klout score gives you a way to grade yourself on social media. As a business owner you should try to at least keep your Klout Score over 50 in order to be considered an expert in your business niche.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">I always stress the importance of writing creative, engaging posts to create brand awareness. As a business owner you should understand what the score means, what it doesn't mean, and how to improve your score. A professional speaker should use social media to interact with consumers to create a buzz surrounding your services or products.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">Klout.com says that it "examines more than 400 variables on multiple social networks beyond your number of followers and friends" in order to assign a score. I believe to get the full benefits of using Klout you should take your actual Klout score with a grain of salt. Instead take full advantage of the other features that are available once you sign up and link your social media accounts.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">The additional features that Klout offers:</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">- The ability to see top influencers in your industry.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">- Klout Perks which are exclusive offers that you can earn based off your influence, topics, and location.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">- Topics that are frequent in your industry.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;">Klout gives business owners a blueprint so that they can better take advantage of social media to grow a business.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px;"><br /></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-67067128946067562882013-04-29T11:25:00.002-07:002013-05-17T11:42:28.671-07:003 Ways Google Trends Can Benefit your Small Business<br />
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Are you a business owner and ever want to know...
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The popular search terms in your industry?
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Current trends?
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What your customers are talking about?
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How your competition is doing?
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Well, with Google Trends you can answer all of those questions plus more. Google Trends is a free tool that displays search query information, it analyzes Google web searches for a selected term. Instead of showing the number of people that have searched for a particular term, Google Trends will display a graph that shows how popular a search term has been over a time period.
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Google has the largest catalog of keywords so using this tool for a small business is important and can be very useful.
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Here are 3 ways that business owners can use Google Trends:
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1. <b>Effective keyword research</b>, Google Trends allows you to see the most popular keywords and it also makes suggestions for related keywords. This information can be used to create SEO friendly content for your business.
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2. <b>Get inspiration for new content ideas</b> for blogs, articles, or social media networks. You can search current terms and see what people are talking about in relation to your business and industry. You can also spot trends and see the locations in the world with the most interest. You can attract more traffic to your business website by staying up to date with any changes in your industry.
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3. <b>Spy on your competition</b> by analyzing what keywords and terms they use that has been successful or ones that you should stay away from.
As a business owner Google Trends should be used to support your marketing campaigns. Google Trends can help you reveal great options when trying to create unique and up to date content for your business.
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-67802451353994615052013-04-22T11:56:00.001-07:002013-04-22T12:02:53.563-07:00Distance Education Night Classes<br>
<iframe width="420" height="315" src="http://www.youtube.com/embed/ibOFkncmlgI" frameborder="0" allowfullscreen></iframe>
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Having a daytime job should not stop you from furthering your career. At the Internet Marketing Training Center of Virginia, you can get a certificate in as little as six months and jump start your dreams.
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Having the option to take classes online and at your own schedule is one of the perks that make IMTC a great choice for continuing your education in Internet Marketing. <a href="http://imtcva.org/">Visit the site to download your free career guide.</a> Certified to operate by the State Council of Higher Education for Virginia.
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-56066955808329406992013-04-19T11:52:00.001-07:002013-04-19T12:51:39.979-07:00Winning The Game of Money
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I am so excited that my complimentary telesummit had a great turn out. If you were listening live, I would like to personally say, Thank you for your support! If you missed it don't worry we will be sending out a link to the recordings very soon. We had 3 nights of fantastic speakers and presentations, the attendees were impressed by all the knowledge they learned in order to grow their businesses.
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Last night the special guest speaker was John Assaref he is a successful entrepreneur, researcher, and brain expert. John shared his valuable knowledge covering the latest in brain research and how understanding it can take you to levels of success you never believed you could achieve. He wants you to overcome any mental obstacles that hold you back from achieving your life's purpose and goals.
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John focuses on retraining your brain to overcome your fears, grow your business, and to stop the cycle of procrastinating so you can be successful.
Last night many of the attendees that were listening live took advantage of John's "Winning the Game of Money: Complete Brain Retraining System" because they are ready to change their mindset and achieve their own life goals. He is offering a great deal on his proven system, you will learn how to master your mindset and stop the self doubt so that you can reach the lifestyle you always dreamed of.
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<a href="https://johnassaraf.infusionsoft.com/saleform/nathnieut">Get John Assaraf's Complete Brain Retraining System here.</a>
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<br>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-7770360321233026301.post-65410224538066418232013-04-17T08:48:00.002-07:002013-04-17T08:48:32.711-07:00Search Engine Optimization and SEO<P><iframe width="490" height="315" src="http://www.youtube.com/embed/-5WOiQJSHC4?rel=0" frameborder="0" allowfullscreen></iframe>
<P><a href="http://www.greatinternetmarketingtraining.com">http://www.greatinternetmarketingtraining.com
<P></a>Tom discusses 13 critical points where SEO can help a website.
Unknownnoreply@blogger.com