Wednesday, December 18, 2013

The Public Speakers Guide to an Effective Holliday Toast

Do you know how to give a Christmas or holiday party toast?

Like many people you will be spending time with friends, family, and co workers for the holiday season. Over the years I have witnessed terrible attempts at offering a toast. A toast is meant to motivate and inspire the guests. There are different approaches to offering an effective holiday toast. You can go the funny route or decide to deliver a heartfelt toast. It is totally up to you, the circumstances and your audience.

In this post I will reveal 5 things to do when giving a holiday toast:


Keep it simple silly! You may enjoy the spotlight or you maybe super nervous either way that can be a cue to ramble. You want to avoid giving a 15 minute toast people are at the holiday party to socialize, eat, and drink and believe me you don’t want to be the person preventing that. An effective toast should be no longer than 5 minutes and even that is pushing it. 

Be Sincere 

You were selected to give the toast for a reason so you should explain early in your toast why. Explain your relationship to the person and the reason why they deserve a toast. Also keep in mind that it is not about you. 

Tell a Story

People need to be entertained. Did you know our attention spans are shorter than a goldfish? According to Statistic Brain a humans attention span in 2012 is 8 seconds and a goldfish is 9 seconds. You feel honored to give a toast and you should know enough about that person to formulate a theme and a quick story. Share whatever will tie into your toast and make the listers listen, follow and understand the reason for the toast.

No Inside Jokes

You probably know the person being toasted very well but, you should avoid referencing any inside jokes as part of your toast. You do not want to alienate the other guests because they won’t know what you are talking about. 

Have Fun

Don’t stress too much it is only 3 - 5 minutes. If you mess up really bad remember after a few “special holiday eggnogs” it will be a thought in the wind. This time of year is about spending it with people that you love and creating memories. 

Have you thought prepping for your holiday toast?

Facebook Changes Again

Change.. everybody loves change right?

A few weeks ago Facebook changed their News Feed algorithm. The algorithm determines what content you see in your News Feed. Before content from the friends and business pages that you previously Liked or frequently interact with were more likely to show up in your News Feed. 

With the most recent change Facebook is still placing an emphasis on producing and sharing quality content. When Facebook changed the algorithm they stated that, “high quality articles” will be given priority and the, “latest meme” craze will be given lower priority.

If you have a business page on Facebook this change has probably affected your analytics. Many brand pages experienced a huge decline in organic reach and organic reach percentage since the first week of December. I don't think you should be super worried because you should be focused on forming relationships with your community and not just the numbers. 

Action Steps to Deal with the Change

Like I have always preached my whole career take your consumer off social media bring them into your sales funnel via email lists.

Focus on producing great content that your target audience can benefit from. I think it is great that links to relevant articles or blog posts will receive higher rank in the News Feed. 

Make an interest list of all your friends and followers that frequently engage with your Page so you can send post directly to them.

What do you think of the most recent Facebook changes?