Friday, October 25, 2013

Great Book Marketing Strategies for Authors

I am currently in Las Vegas, NV for Author 101 this weekend. The event goes until Sunday October 27, 2013, so far I have had a great time speaking and connecting with other authors, publishers, and entrepreneurs. 
It is a known fact that many people want to write a book but few get past writing the first chapter. There are common struggles associated with authors that took the leap and have a book out. A common obstacle many authors face is how to market their book. Finding a way to share your unique words with the world does not have to be a mystery. There are many techniques that many top selling authors follow and I found this cool infograpic that covers common strategies authors use the market their book. Check it out below! 

Book Marketing Ideas You Should Apply
Explore more infographics like this one on the web's largest information design community - Visually.

Wednesday, October 16, 2013

Hashtags, They are Your Friend

Hashtags are everywhere! Facebook, Twitter, Pinterest, Tumblr, Instagram, and Google+ all use hashtags. Do you completely understand how they can help your business? 

Hashtags help Internet marketers communicate online. It is very important you know how to implement hashtags into your social media marketing strategy. Hashtags allow you to join conversations about anything that is relevant to your industry with real time public conversations being displayed. Think of keywords, use targeted keywords to get the best results. You should use this feature to engage with consumers and stay current with the news in your industry. A marketer can also add hashtags in an advertising campaigns to amplify your reach over multiple social networks. 

Hashtags are a great way to organize content and be active on the current trends. I have seen some hashtag abuse so I am offering a few suggestions to make sure you are getting the most bang for your efforts. 

Hashtag Etiquette 

1. Make sure your hashtag relates to your message. Do not add hashtags to a message if it has nothing to do with the message, that is considered hashtag spamming. It will also make you look like you don't know what you are doing. Consumers don't want to search #Dogs and end up seeing a picture of a bird in the results. 

2. Keep your hashtags short and to the point. Three words should be the maximum for a single hashtag. Anything longer becomes really hard to read and your message may be lost in translation. For example; #HashtagsThatTurnIntoSentencesAndGoesOnForALongTimeAreAnnoying. 

3. Use hashtags to help build brand awareness. By creating a unique hashtag for your business you are starting a new real-time feed with that particular hashtag. So when a consumer clicks on your unique hashtag they will pull up your businesses messages, pictures, or links. An unique hashtag will also help you get noticed and bring attention back to your business. 

4. Do not hashtag every word in your message. A message with a lot of hashtags is hard for the consumer to read, so focus on the subject of your message and add your hashtags at the end. 

5. No spaces between words. If you want to make your hashtag easier to read use capital letters #SocialMediaMarketing will pull up the same results as #socialmediamarketing 

6. Punctuation marks and special characters are not supported. 

7. Search using hashtags you will be amazed to find out all the valuable info that is hiding behind some of the most used hashtag in social media. 

Hashtags are great tool for marketers and now that all the major social networks are supporting clickable hashtags this will be very helpful when trying to engage with the consumer. 

Popular Hashtags for Professional Speakers 


Thursday, October 3, 2013

Effective Linking Strategies for 2014

Are you trying to get high rankings in Google without getting in trouble?

Backlinking is critical to search engine positioning. Many strategies that worked in the past are not effective anymore. I put on an educational webinar that covers the best link building techniques to get your site ranking better in Google.

“Linking Strategies 2014: How to Get High Rankings in Google without Getting in Trouble”

This powerful webinar replay is available for download now.

You will learn:

=> The major change announcements by Google that could hurt your site  terribly if you continue to use old link building techniques.
=> “Link Schemes” . . . do one of these and you may get a manual review by Google…And believe me you don’t want that.
=> Why link building by itself isn’t the holy grail of high Google rankings . . . you must add one specific thing to your site or Google doesn’t trust you.
=> How even if you do things perfectly, one simple, yet little known new technique could sink your site.
=> 3 Things I used to teach that used to be good, but will now kill your chances of success . . . sorry about that, but if there’s one  thing for sure about the net…it’s going to change and you must
change with it.
=> The most current ways to get “natural” links that will never get you in trouble with Google . . .Even though they’re current, I’ve been doing them for years.
=> What you can continue doing safely in your link building efforts.
=> How to keep Google from thinking that your site is part of a ”Bad Neighborhood” of sites.
And like all my teleclasses, you’ll get much, much more.