Friday, January 29, 2010
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Wednesday, January 27, 2010
1. The bureau must please their clients. Their aim is to have the client use the bureau for speakers on a regular basis. If you please their client, the bureau will use you again and again.
2. The client belongs to the bureau forever. Just as a sales rep's clients belong to them. The manufacturer is careful to give all commissions on business from their sales reps back to their reps. If they fail to do this, the sales rep will find other manufacturers who will do so.
3. The bureau looks not only for talent and content, but also for a speaker who is a pleasure to work with.
4. There are many speakers who speak on your subject. It is a competitive market. Speakers are easy to find. Clients are hard to get.
5. The bureau spends thousands of dollars in direct mail, advertising and telemarketing to find a client that wants to book you. You pay the bureau when they get you a job. Straight commission. Experienced speakers reveal that 50% of the fees they obtain for themselves go to marketing costs. So when you receive a bureau booking (most bureaus charge 25% - 35%) it is a bargain. This is why experienced speakers obtain 85% of their bookings from bureaus. They work hard to develop the relationships.
6. Ask bureaus for advice. If they offer career consultations, pay for it. They work with the buyers all day, every day. They are experts. What better source could you find?
7. If you team up with 20 bureaus that each get you one $2,000 talk per month, you will gross $40,000 monthly, or $480,000 per year. The client pays all travel and hotel expenses. When your calendar is full at the $2,000 price, it is time to raise your fees. Always give your bureaus plenty of advance notice of a raise. Many speakers we work with began at $1,000 and now charge $50,000 for a keynote.
8. Discuss the selling of your books, audio's and videos in bulk to the client. Give them written rates and commissions. Same with consulting and training fees.
9. Be available. Have the best answering machine or answering services you can find. Check you messages every 2 hours. If a bureau has a client waiting, they cannot hold on until you return their call a week later.
Monday, January 25, 2010
There is no one more serious about working from home than me. I've done it for over 30 years and wouldn't go to a job if you held a gun to my head.
Wednesday, January 20, 2010
=> Black, blue and green inks have the greatest visibility.
=> Blue is the most pleasing color to look at with red coming in second (note: pleasing to look at and visibility are not the same)
=> Do not do the whole chart in red ink.
=> Avoid purple, brown, pink and yellow inks.
=> Permanent markers give the most vivid color but dry out faster if you leave the cap off. They also frequently bleed thru to the next page. Forget trying to get the ink out of your clothes.
=> Water colors are less vivid and squeak when you write. Ink will wash out of clothing.
Use Color Thoughtfully
=> Use bright colors for small graphics to make them stand out.
=> Use subtle colors for large graphics so they don't overwhelm.
Use Color Psychologically
According to Greg Bandy in Multimedia Presentation Design for the Uninitiated certain colors evoke certain emotions.
=> RED = Brutal, Dangerous, Hot, Stop!
=> DARK BLUE = Stable, Trustworthy, Calm
=> LIGHT BLUE = Cool, Refreshing
=> GRAY = Integrity, Neutral, Mature
=> PURPLE = Regal, Mysterious
=> GREEN = Organic, Healthy, New life, Go Money
=> ORANGE / YELLOW = Sunny, Bright, Warm
=> WHITE (if I make the example white you couldn't see it) = Pure, Hopeful, Clean
=> BLACK = Serious, Heavy, Profitable, Death Since "death" is a pretty heavy way to end this section, I will give you a reference to find out more about outstanding visual design.
Learn the secrets to being a great public speaker!
Monday, January 18, 2010
When selecting music, generally you would pick upbeat music for upbeat presentations and slower music for more serious ones. This is very subjective, but not usually too critical unless you're the type who would play loud rock music at a retirement home. If you have no clue how to pick music, get some expert help or buy music designed for presentations from a training supply company that has labels that tell you when to use it.
If you are on a tight budget and can't arrange for professional sound equipment, don't worry. In small rooms a decent boom box will suffice. If you are in a larger room, you can put the microphone that will be used for the presentation in front of the speaker of the boom box. This will send the music through the room's sound system.
DO NOT PLAY COPYRIGHTED MUSIC WITHOUT THE PROPER LICENSING OR YOU WILL BE SORRY. THE MUSIC POLICE WILL GET YOU. Don't worry though, I'll explain below how you can still use music without the threat of a lawsuit.
There have been many lawsuits between meeting planners and organizers and Broadcast Music Incorporated (BMI) and The American Society of Composers, Authors, and Publishers (ASCAP). If you want to use copyrighted music, make sure you tell your meeting planner. At the time of this writing, the sponsoring organization is ultimately responsible for the proper licensing of music played at an event. However, the real life story says that you should clear your use of music with the sponsoring organization well in advance of the program. If you don't, you may be the one responsible for a lawsuit against the organization that hired you. Better hang up your laser pointer because you won't last long as a speaker pulling those kinds of stunts.
HOW TO GET LICENSING
If you are doing your own public seminars and you want to use copyrighted music, you must obtain your own license. Call BMI or ASCAP in New York City for details.
The way to get around this hassle is to play copyright free music which, for use as background music, is just as good. This music is available through production music houses, or you can get prepackaged music for meetings from a company called Resources for Organizations (952) 829-1954.
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Friday, January 15, 2010
If you don't like to wear costumes, get the audience members to wear them. Better yet, get the "big shots" to wear them and you will probably be the hit of the meeting. I was doing a customer service talk for a pizza franchise and I had one of the senior managers march into the meeting wearing a filthy, doctor's lab coat with ketchup all over it (fake blood). I had another senior manager come in with a crisp, new lab coat. I asked a simple question, Which manager would you like operating on you? Of course, all the junior managers yelled out that they wouldn't let either one of these people operate on them. Everyone was laughing and joking around, but the point was made. They must keep their employees looking clean and neat because nice customers won't want to be served by grungy food service workers.
Costume characters can be hired to hand out fliers at your event, entertain, and generally create an air of fun and excitement. The local heart association has a "blood drop" costume they use when they are soliciting funds. There are literally hundreds of costumes available through costume shops or via mail order. Just make sure, as always, the theme of the costume matches the theme of your presentation or event.
Wednesday, January 13, 2010
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This video teaches you about marketing your speaker materials.
Monday, January 11, 2010
Quit worrying about this or go be a Shakespearian actor. Tom gives youan exercise if gestures are a problem.Visit the speakershop http://www.antion.com/speakershop.htm for the best in high level public speaking training.http://www.AmazingPublicSpeaking.com $5.00 30 day trial with over 350 public and professional speaking videos.
Friday, January 8, 2010
Wednesday, January 6, 2010
Check out this FREE webinar replay of Tom Antion and Mike Stewart's
"How To Make An Audio CD"
Learn to be a product machine and create an information audio empire. Spread your message across the globe and build wealth for you and your family.
Monday, January 4, 2010
P.S.: Just because this is a short article doesn't mean you should ignore it's BIG message. Ignore this point and it can mean BIG trouble.
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