There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.
If you are a public speaker believe it or not, that is a form of content marketing. Speaking is a type of content marketing that removes the middle man. The focus of content marketing is having the ability to communicate with your target audience and what better way than public speaking? With a live crowd you definitely have to be engaging, compelling, interesting, and offer some great value. Be your best voice for your business and get out there and start telling people what problems you solve.
Content Marketing is huge because:
- Consumers can see reviews, complaints, and suggestions all with a simple search or glance online
- Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge but with social networking, telling your immediate friends and family has turned into telling the world.
-There are also many other businesses that target the same audience as you. You just need to stand out, by showcasing your personality and what makes you and your business unique. You want people to like and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what different approach you bring to the table to win the consumers business.
You Can Repurpose your Public Speech
Speech to Graphics If you used a slide show during the original presentation you can turn that content into a PDF training or e-Book. You will have to edit it so that it can stand alone as a product without your speech backing it up. This can be a great opt - in giveaway. Check out Slideshare.net
Speech to Video I recommend video taping your entire presentation. That will be a way for you to critique your speech and develop a plan of things you can work on. You can also use the footage to make a highlight reel or you can break the presentation down into smaller pieces.
Speech to Text You can also transcribe your speech. You will not be able to use it word for word but it will be a great start to a blog post. You can also break your speech down into a series of blog updates with proper planning.
I personally think many successful businesses have been using the content marketing approach for many years before it actually became the “thing to do.” It is all about forming valuable relationships with the consumer. If you are trying to grow your business content marketing will help you get there.