Monday, March 29, 2010

Tom Antion: Video Marketing Tips

Web based video productions are usually short and informative. They can be produced to
drive traffic to your website or business and to welcome visitors to your website home
page. They can be made to offer customer service ideas, training for product use and
even to advertise specials, discounts and promotions. Due to the limited attention span
of Internet users and to limit the file size of videos for quick webpage loading, video
productions are best kept to 2 - 5 minutes. That's a lot of time however, to train on or
advertise a particular topic. The key to efficient video marketing is to produce many
small shorts based on keywords that a searcher will be looking for.

In the past few years there have been a large number of free hosting sites where you
can upload your videos for sharing. Sites such as Youtube, VideoGoogle, VideoYahoo,
Revver, Vimeo and DailyMotion let video makers of any size or professionalism to
create an account, called a channel, where you can upload and share an unlimited
number of videos that are easily searchable on search engines. In your account you can
build a subscriber list, brand your channel with logos and information about your business,
make friends and promote your videos by sharing them via email with other users.

Learn more about making money shooting short videos!