Wednesday, December 18, 2013

Facebook Changes Again

Change.. everybody loves change right?

A few weeks ago Facebook changed their News Feed algorithm. The algorithm determines what content you see in your News Feed. Before content from the friends and business pages that you previously Liked or frequently interact with were more likely to show up in your News Feed. 

With the most recent change Facebook is still placing an emphasis on producing and sharing quality content. When Facebook changed the algorithm they stated that, “high quality articles” will be given priority and the, “latest meme” craze will be given lower priority.

If you have a business page on Facebook this change has probably affected your analytics. Many brand pages experienced a huge decline in organic reach and organic reach percentage since the first week of December. I don't think you should be super worried because you should be focused on forming relationships with your community and not just the numbers. 

Action Steps to Deal with the Change

Like I have always preached my whole career take your consumer off social media bring them into your sales funnel via email lists.

Focus on producing great content that your target audience can benefit from. I think it is great that links to relevant articles or blog posts will receive higher rank in the News Feed. 

Make an interest list of all your friends and followers that frequently engage with your Page so you can send post directly to them.

What do you think of the most recent Facebook changes?