Wednesday, May 22, 2013

What is a Klout Score?

If you are using social media to market your professional speaking services or products keep reading to reveal how it can help improve your social media marketing. 

What is a Klout Score? 

Your Klout Score represents your social media influence with a number between 1 and 100, 100 being the best. Your Klout score gives you a way to grade yourself on social media. As a business owner you should try to at least keep your Klout Score over 50 in order to be considered an expert in your business niche. 

I always stress the importance of writing creative, engaging posts to create brand awareness. As a business owner you should understand what the score means, what it doesn't mean, and how to improve your score. A professional speaker should use social media to interact with consumers to create a buzz surrounding your services or products. says that it "examines more than 400 variables on multiple social networks beyond your number of followers and friends" in order to assign a score. I believe to get the full benefits of using Klout you should take your actual Klout score with a grain of salt. Instead take full advantage of the other features that are available once you sign up and link your social media accounts. 

The additional features that Klout offers: 

- The ability to see top influencers in your industry. 

- Klout Perks which are exclusive offers that you can earn based off your influence, topics, and location. 

- Topics that are frequent in your industry. 

Klout gives business owners a blueprint so that they can better take advantage of social media to grow a business.