Thursday, September 6, 2012

Tom Antion Marketing - Cd Duplication

CD Duplication

You can start out simply duplicating your CDs one at a time on your home or office computer. You can burn the same file over and over again onto CDs and do the labeling right there too. However, putting paper labels on CDs won’t make you look too good.

In fact, it will make you look pretty bad. When you get a little volume going you might want to purchase a CD duplicating machine. These machines are now under $200.00. These machines can stand alone so you don't have to use up computer time to make CDs. Keep in mind that with lower priced models you'll have to load each CD in by hand.

A more expensive model will take a stack of blanks and automatically feed them so you don't have to watch over it every minute. With one of these machines you still have to put on labels so it’s not going to add to your credibility by doing this method.

You can always find duplicating companies (check your Internet or local yellow pages) that will do all the work for you. They can do the artwork, labels, duplication, and packaging. Everything has a price and going this route will send your unit price up quite a bit.

This may not be a problem if you have a high markup on the product and can move quite a few. One company to look in to for CD duplication is Sam Silverstein at:

Here are some sources for CD Duplicating machines:

CD/DVD Labels and Print On Demand

After you have recorded, edited and separated your audio recording into tracks, you are almost ready to have your CD product duplicated or in others words, made into multiple copies. These are the copies of your recording that you will be mailing to all of your customers.

There are many options as to where you can get your CDs duplicated: sent away to a professional duplicator, print-on-demand services or in-house with your own equipment. Before you decide on either of these options, you'll have to design a CD label for your discs.

The label is where your logo, brand, title, copyright and track listings will go. This can be designed using a CD label template in either a sophisticated image editing program such as Adobe's Photoshop or even a more simple image program like the one in Microsoft Office.

If you have no experience with creating images on a program, you may need some help with this, but as mentioned above Sure Thing CD Labeler can really save the day. The final template label created in Photoshop will be a .TIFF file that can be mailed to any duplication service. Then a special printer will reproduce the image directly on the disc with various inks.

The disc itself has a special "skin" that the machine will print on and the music gets burned to the other side. This is a two-step process that a duplication machine will do automatically. If you are doing a large run of copies, you will want to use a professional duplication service. You can get CD copies for as little as $2.00 for a run of 100 or more, to even $0.69 each for 10,000 or more copies. This includes the label printing.