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Wednesday, March 31, 2010
Monday, March 29, 2010
Tom Antion: Video Marketing Tips
Web based video productions are usually short and informative. They can be produced to
drive traffic to your website or business and to welcome visitors to your website home
page. They can be made to offer customer service ideas, training for product use and
even to advertise specials, discounts and promotions. Due to the limited attention span
of Internet users and to limit the file size of videos for quick webpage loading, video
productions are best kept to 2 - 5 minutes. That's a lot of time however, to train on or
advertise a particular topic. The key to efficient video marketing is to produce many
small shorts based on keywords that a searcher will be looking for.
In the past few years there have been a large number of free hosting sites where you
can upload your videos for sharing. Sites such as Youtube, VideoGoogle, VideoYahoo,
Revver, Vimeo and DailyMotion let video makers of any size or professionalism to
create an account, called a channel, where you can upload and share an unlimited
number of videos that are easily searchable on search engines. In your account you can
build a subscriber list, brand your channel with logos and information about your business,
make friends and promote your videos by sharing them via email with other users.
Learn more about making money shooting short videos!
drive traffic to your website or business and to welcome visitors to your website home
page. They can be made to offer customer service ideas, training for product use and
even to advertise specials, discounts and promotions. Due to the limited attention span
of Internet users and to limit the file size of videos for quick webpage loading, video
productions are best kept to 2 - 5 minutes. That's a lot of time however, to train on or
advertise a particular topic. The key to efficient video marketing is to produce many
small shorts based on keywords that a searcher will be looking for.
In the past few years there have been a large number of free hosting sites where you
can upload your videos for sharing. Sites such as Youtube, VideoGoogle, VideoYahoo,
Revver, Vimeo and DailyMotion let video makers of any size or professionalism to
create an account, called a channel, where you can upload and share an unlimited
number of videos that are easily searchable on search engines. In your account you can
build a subscriber list, brand your channel with logos and information about your business,
make friends and promote your videos by sharing them via email with other users.
Learn more about making money shooting short videos!
Wednesday, March 24, 2010
Monday, March 22, 2010
Tom Antion: Seating Tips
=> People prefer to sit by aisles. Avoid chairs next to walls.
Audience members will feel trapped.
=> Aisles should get bigger as they get nearer the exits because
they must accommodate more people.
=> Seat for least distraction and best focus on presentation.
Turn off wall sconces behind the presentation. Set away from open
windows, clocks, and entry doors.
=> Even after you have pre-set the seats perfectly, suggest to
audience members, that they adjust their seating slightly for
comfort.
=> Encourage seating in the front of the room by cordoning off
back rows with masking tape, rope, or string, or placing reserved
signs on back tables.
=> Avoid reserving seats through tipping chairs up against
tables. The jutting legs tend to bruise shin bones and trip
audience members.
Trick: Only put out 50-75 percent of the chairs for the expected
number of participants and you will almost always have a packed
house. Stack the rest of the chairs in the back corner of the
room for easy access if needed.
Trick: When you have a choice, opt for a smaller room. This again
gives you a better chance for a packed house.
Learn the best room set up tips for your presentation!
Audience members will feel trapped.
=> Aisles should get bigger as they get nearer the exits because
they must accommodate more people.
=> Seat for least distraction and best focus on presentation.
Turn off wall sconces behind the presentation. Set away from open
windows, clocks, and entry doors.
=> Even after you have pre-set the seats perfectly, suggest to
audience members, that they adjust their seating slightly for
comfort.
=> Encourage seating in the front of the room by cordoning off
back rows with masking tape, rope, or string, or placing reserved
signs on back tables.
=> Avoid reserving seats through tipping chairs up against
tables. The jutting legs tend to bruise shin bones and trip
audience members.
Trick: Only put out 50-75 percent of the chairs for the expected
number of participants and you will almost always have a packed
house. Stack the rest of the chairs in the back corner of the
room for easy access if needed.
Trick: When you have a choice, opt for a smaller room. This again
gives you a better chance for a packed house.
Learn the best room set up tips for your presentation!
Friday, March 19, 2010
Tom Antion: Copywriting Specifics
If you want to sell more stuff, easier and at a higher price be very specific in your copy so you can push buttons that make people buy.
I wish people would listen to me when I tell them this. I can pretty much guarantee failure when someone tells me they have a success product. They tell me, "Everyone needs this." That may be true, but pretty much nobody is going to buy it unless you write the exact words that push their buttons enough to get them to pull their wallet out and give you money. It's pretty hard to write "exact" "general" words. I sure can't do it.
The first thing you should do is to make up a profile for the exact type of person that you want to respond to your offer. Let's use the success product above as an example and we'll call the product "The Success Wand."
You certainly could put it in your mind that The Success Wand would be great to help any adult or child achieve his/her goals. Let me ask you this. Where would you advertise The Wand? Adult magazines, parent websites, children's websites, women's websites, men's websites? What words would you use to push emotional buy buttons? It's doubtful that the same things that would make a professional man buy, would make a single mom buy. These questions could go on and on and on and you'd have to have an enormous budget just to get started.
Now let's say you picked a targeted audience like doctors. It's an entirely different story. You can write words that specifically push the buy buttons of doctors. You can find exactly the places doctors frequent. You can find the magazines they read. You can find the websites they visit. You can price your product higher because doctors generally have a decent spendable income.
Do you see the difference? Just by picking a target audience you can give this project and infinitely higher chance of making you money.
OTHER WAYS TO BE SPECIFIC
Don't write that your Success Wand for doctors has made many doctors more successful in life and in business.
Write: 97% of the doctors who use the Success Wand twice a week report their income has gone up by at least 32 percent.
Instead of writing, "We have over 1000 satisfied customers" write "We have 1119 satisfied customers in 18 countries."
Make your testimonials specific too. Don't use a testimonial that says, "Tom was really liked by our salespeople." Use one that has specific results like this one, "After Tom's seminar on Creative Use of Email our sales force contacted 37 % more people in 18 % less time which resulted in 12 contracts we would have never landed. -- Now that's productivity."
Be specific in your copy and watch your sales soar.
I wish people would listen to me when I tell them this. I can pretty much guarantee failure when someone tells me they have a success product. They tell me, "Everyone needs this." That may be true, but pretty much nobody is going to buy it unless you write the exact words that push their buttons enough to get them to pull their wallet out and give you money. It's pretty hard to write "exact" "general" words. I sure can't do it.
The first thing you should do is to make up a profile for the exact type of person that you want to respond to your offer. Let's use the success product above as an example and we'll call the product "The Success Wand."
You certainly could put it in your mind that The Success Wand would be great to help any adult or child achieve his/her goals. Let me ask you this. Where would you advertise The Wand? Adult magazines, parent websites, children's websites, women's websites, men's websites? What words would you use to push emotional buy buttons? It's doubtful that the same things that would make a professional man buy, would make a single mom buy. These questions could go on and on and on and you'd have to have an enormous budget just to get started.
Now let's say you picked a targeted audience like doctors. It's an entirely different story. You can write words that specifically push the buy buttons of doctors. You can find exactly the places doctors frequent. You can find the magazines they read. You can find the websites they visit. You can price your product higher because doctors generally have a decent spendable income.
Do you see the difference? Just by picking a target audience you can give this project and infinitely higher chance of making you money.
OTHER WAYS TO BE SPECIFIC
Don't write that your Success Wand for doctors has made many doctors more successful in life and in business.
Write: 97% of the doctors who use the Success Wand twice a week report their income has gone up by at least 32 percent.
Instead of writing, "We have over 1000 satisfied customers" write "We have 1119 satisfied customers in 18 countries."
Make your testimonials specific too. Don't use a testimonial that says, "Tom was really liked by our salespeople." Use one that has specific results like this one, "After Tom's seminar on Creative Use of Email our sales force contacted 37 % more people in 18 % less time which resulted in 12 contracts we would have never landed. -- Now that's productivity."
Be specific in your copy and watch your sales soar.
Wednesday, March 17, 2010
Tom Antion: Membership Site Tips
Memberships sites are still a valid way to attract customers and keep getting paid residually each and every month, but there are a few things you have to pay attention to.
Internet customers are tightening their wallets just like any other consumer. They won't be inclined to keep paying for services every month if there is nothing new going on. When a new customer joins a membership site they can see very quickly if their investment is going to be worth it. What can you do to keep your members happy?
1) Obviously, keep as much new content rolling in as possible. A member can look at the latest posted articles to see the date of the post. If it was 2 years ago, your in trouble.
2) Customers join membership sites for the networking with other members. This is the appeal as opposed to just buying a CD and listening to it in your car. Members will post questions and comments on the discussion boards for input. Make sure you encourage your other members and your staff to check the discussion boards often to answer questions.
3) Use as much multimedia as possible. You never know what technique to deliver content will be most popular with members. Membership site software can easily publish audio and video, so use it. Members also want to be able to access files and information that they can take with them. Make sure MP3's can be downloaded by members to their iPods and players.
Learn how to make your business thrive on the Internet!
Internet customers are tightening their wallets just like any other consumer. They won't be inclined to keep paying for services every month if there is nothing new going on. When a new customer joins a membership site they can see very quickly if their investment is going to be worth it. What can you do to keep your members happy?
1) Obviously, keep as much new content rolling in as possible. A member can look at the latest posted articles to see the date of the post. If it was 2 years ago, your in trouble.
2) Customers join membership sites for the networking with other members. This is the appeal as opposed to just buying a CD and listening to it in your car. Members will post questions and comments on the discussion boards for input. Make sure you encourage your other members and your staff to check the discussion boards often to answer questions.
3) Use as much multimedia as possible. You never know what technique to deliver content will be most popular with members. Membership site software can easily publish audio and video, so use it. Members also want to be able to access files and information that they can take with them. Make sure MP3's can be downloaded by members to their iPods and players.
Learn how to make your business thrive on the Internet!
Monday, March 15, 2010
Tom Antion: Internet Home Based Business
Learn about the lowest risk / highest return type of product you can
sell on the Internet right from your home.
Get your unique video and super brochure at
http://www.GreatInternetMarketingTraining.com
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